Why Your Small Business Needs a Referral Program

Word of mouth marketing was once thought to be the only type of marketing a business needed to be successful. We all know that isn’t true. This type of marketing in which customers tell one another about your product or service to inspire them to also buy your products or services does work but isn’t [...]

Creating a Buzz: Online Marketing Success

If the Internet has taught us nothing else about marketing, it has taught us the importance of getting people to start talking about your product. With hundreds of millions of people around the world on every continent turning to the Internet for news, information, entertainment and more, it is definitely the best place to start [...]

The Danger of Originality

The Danger of Originality: “Don’t always seek to Invent; Innovate instead.” There is massive difference between innovation and invention. The classic example is trying to re-invent the wheel, what massive waste of energy to come up with a square wheel that works? Innovation is taking the wheel as it was invented and then improving on [...]

Spying on Your Competitors

Spying: “The more you ‘spy’ on your competitors, your industry, and yourself, the more opportunities you’ll find to improve.” “Spying” sounds like one of those odd words or phrases we should never admit to… a little like picking your nose in public. Some things should never be said, heard or seen! Spying has this underground [...]

Solving Your Customer’s Problems

Solve Your Customer’s Problems: “It is easier to sell a solution to a problem than to sell a positive benefit.” The word ‘Guerrilla’ has been traditionally used in conjunction with, and with special reference to ‘warfare’. ‘Guerrilla warfare’ is an irregular type of warfare which regularly entails conflicts involving small groups of fighters, often including [...]

Proving You Care

Proving You Care: “More companies will fail than success in business, and the ones that succeed are the ones that prove they care.” Proving we care the Guerrilla way, as we are all starting to realize; means using unconventional methods to achieve conventional business goals. This means instead of investing money in massive marketing campaigns, [...]

Make Your Business Convenient

Make Your Business Convenient: “Design your business to be customer-convenient and make your cash register ring.” In the words of Jay Conrad Levinson, “Guerrilla Marketing started out as a single volume and has since acted biblically by being fruitful and multiplying into a library of 58 volumes and counting”. We would call that pretty darn [...]

Guerrilla Marketing

Customer Reverence: “Always show reverence for your customers by constantly following up and assisting them.” In the USA alone, nearly 80% of all business is lost due to not following up after a sale. It is not high prices which cause this, nor even poor service – it is essentially apathy on the part of [...]

4 Tips to Small Business Marketing on a Shoestring

So you are a small business. If I ask you what your marketing budget is – does your answer sound like: “What marketing budget?” If that’s the case (or if you said, “pretty small”…) you need a dose of guerrilla marketing – or marking tips for a shoestring budget. Following are some tips that will [...]