Why Your Small Business Needs a Referral Program

September 19, 2011 by  
Filed under Marketing Monday

referral

Word of mouth marketing was once thought to be the only type of marketing a business needed to be successful. We all know that isn’t true. This type of marketing in which customers tell one another about your product or service to inspire them to also buy your products or services does work but isn’t easy to generate. If you don’t give people... [Read more ⇒]

Creating a Buzz: Online Marketing Success

September 1, 2011 by  
Filed under Small Business Thursday

Friends Hanging Out

If the Internet has taught us nothing else about marketing, it has taught us the importance of getting people to start talking about your product. With hundreds of millions of people around the world on every continent turning to the Internet for news, information, entertainment and more, it is definitely the best place to start creating a buzz about... [Read more ⇒]

The Danger of Originality

Word Ball - Innovation

The Danger of Originality: “Don’t always seek to Invent; Innovate instead.” There is massive difference between innovation and invention. The classic example is trying to re-invent the wheel, what massive waste of energy to come up with a square wheel that works? Innovation is taking the wheel as it was invented and then improving... [Read more ⇒]

Spying on Your Competitors

Wettbewerb im Visier

Spying: “The more you ‘spy’ on your competitors, your industry, and yourself, the more opportunities you’ll find to improve.” “Spying” sounds like one of those odd words or phrases we should never admit to… a little like picking your nose in public. Some things should never be said, heard or seen! Spying has... [Read more ⇒]

Solving Your Customer’s Problems

Businesswoman Watching Colleague

Solve Your Customer’s Problems: “It is easier to sell a solution to a problem than to sell a positive benefit.” The word ‘Guerrilla’ has been traditionally used in conjunction with, and with special reference to ‘warfare’. ‘Guerrilla warfare’ is an irregular type of warfare which regularly entails... [Read more ⇒]

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