Facebook is just one part of your Promotional Mix

Facebook is great fun and can be an important promotional and reputation building tool but it should not dominate your business’ marketing mix.  Facebook is great for building a dialogue with your customers and building your business’ reputation as swift to respond and good at listening.  It can also be great for creating and building [...]

Maximise your Engagement via Facebook

Facebook is a great way to get to know your customers, and if you get your engagement right your business will enjoy the benefits. Easy Make it easy to interact.  Make it easy to click from Facebook page to website to purchase.  If relevant, show videos of your products so people find it easy to [...]

Facebook ads

With the attractive prospect of more than 800 million potential customers in the Facebook community many companies are investigating the opportunities offered by Facebook ads.  One of the advantages which attracts businesses to using Facebook ads as part of their promotional mix is the simplicity of the system.  There are also factors which make Facebook [...]

Professional profiles on Facebook

Facebook can be a very effective tool for professional networking.  Although many people choose to direct their professional networks through Linked-In there are advantages to becoming aware of the impact Facebook can have on your professional image and profile.  Most Facebook users have work colleagues and business associates listed as friends.  However the information you [...]

Facebook – One Persons’ Meat Is Another Persons’ Poison

The unbelievable growth of Facebook still continues to astound all and sundry. This is because; nobody imagined that it would catch on so fast. Basically, the bigger it grows, the faster it spreads and unfolds. The five continents are inundated with Facebook fans to their fur flung reaches. It has become impossible for anybody to [...]

Facebook – No More Shy Guys

The revolution that was Facebook still continues to unfold. This is because with this reliable gateway there seem to be no more shy guys on the planet. It seems that everyone is someone exotic and exciting. That is, if you go by what they say and do on their Facebook page. This begs the question, [...]

Facebook And Photos

This is a topic that can fill up volumes and still not get exhausted. For reasons we may never understand, people love to take pictures of themselves in all kinds of postures and keep them for posterity. They feel that with photos they somehow become immortalized in the world of the living no matter how [...]

Facebook Fan Pages: Styling Up

We tend to take our Fan Pages on Facebook for granted. This is because we assume that they will do everything for us without our personal input. This is far from the truth. Facebook Fan Pages need to be worked so that they can deliver. By this I mean going the extra mile that is [...]

Facebook: A Prayer Answered

It is impossible to overstate the importance of using Facebook in our world today. Since its early days Facebook has gained a momentum that has far surpassed the dreams of its founders. Facebook has become the answer to many people’s social problems whether personal or professional. Why? Well because it is impossible to make any [...]

Facebook – The Great Catalyst

While opinions may be a strong argument point to make or break policies, sometimes the best catalyst is an actual occurrence, made prominent by avenues or modes that many people have access, such as social media sites. While the major decision makers such as managers, directors, and corporate heads may not appear to be people [...]

Social Media – Defining Pop Culture

Pop culture trends have always been something that was defined in the “here-and-now” scenario, by actually seeing the trend, and eventually getting into it by doing, wearing, eating, and even speaking pretty much the same way as every one else. Social media, however, has afforded society the means to actually know of the trends, and [...]

Safety in Facebook

Everyone loves Facebook.  This is a known fact.  It is believed that four in every ten people are on Facebook nowadays, such is the appeal and allure of this social media phenomenon.  Members of this social media site range from everyday individuals seeking to re-establish contact with long-lost friends to entire corporations using the site [...]

Facebook and Internet: The Great Irony

Many may not realize it, but social media is actually one of the greatest examples of irony today. Why irony, you might ask. This is very easily explained. Let us first take a look at the elements of social media so as to better understand just why it is one of the foremost examples of [...]

Facebook: A Marketing Service All Of Its Own

The internet is a virtual treasure trove of potential customers for practically any business, this is a fact known by most shrew business-owners out there. This is also the driving force behind the massive thrust of online marketing campaigns being used by most companies today. From mainstream advertisements adapted for use online to social media, [...]

Grounding The Psychology Behind Facebook

While some may scoff and simply dismiss the idea of social media as something that “maladjusted, introverted social pariahs” engage in, it is arguably one of the most phenomenal social media sites to ever be featured on the internet. With an untold number of members all over the world, Facebook is a considerable presence on [...]

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