The Influence Project

How influential are you? OK so here’s an interesting concept: You got a lot of friends on Facebook and tons of followers on Twitter, even a great profile over on LinkedIn, but the question remains: How influential are you? That’s where the guys over at Fast Company Magazine – they are attempting to gauge exactly [...]

I Like it! A Facebook Like Button for WordPress

For a couple of weeks now, the social media world has been abuzz with the release of Facebook’s “Like” button that has spread across the web like a (dare I say) virus. After the first week, Facebook announced it’s “Like” button, the powerful social network says 50,000 websites have adopted the change. “Already, just one [...]

Viral Marketing Campaign by Nestle Crunch!

Oh you have to call the Nestle Hot line at 1-800-295-0051 When asked if you want to continue in English or Spanish, wait quietly for about 10 seconds (really, don’t say anything) just wait and listen for the next message – this is where it will connect the caller to about the funniest set of [...]

4 Tips to Small Business Marketing on a Shoestring

So you are a small business. If I ask you what your marketing budget is – does your answer sound like: “What marketing budget?” If that’s the case (or if you said, “pretty small”…) you need a dose of guerrilla marketing – or marking tips for a shoestring budget. Following are some tips that will [...]

A Kinder, Gentler Facebook Design

Yet another Facebook Makeover What did Facebook Change? So here’s the scoop – The top navigation has changed. One big change (some may say RADICAL!) is that Facebook’s search bar is on the left – “Oh no! Say it isn’t so! On every site I visit, the search is on the right, what will I [...]

10 Tips to Getting Your Business Blog Started

I preach about blogging (using WordPress) for small business – until I’m blue in the face, really. But there is good reason. Let me explain: Blogging might  very well be the single most important thing you do for your small business online. It’s not the only thing – but it sets the foundation for everything [...]

6 Reasons Business Owners Should Embrace Social Media

There are tons of reasons, literally tons, that you should be using social media to generate more revenue for your business. Today I’ll give you six reasons why you as a small business owner or sole proprietor should be using social media every day to effectively connect with your current potential and future customers and [...]

Starbucks’ at it Again – DIY Marketing

Maybe you recall grabbing your free pastry from Starbuck’s on Free Pastry Tuesday. If you missed it, let me assure you that the pastries were great (and FREE) and above all the marketing plan was awesome! Starbucks’ last campaign worked so well that they are at it again. Before I tell what’s going on now, [...]

DIY Marketing: Paranormal Activity

I really love clever marketing campaigns! Here is a case study on Paramount Pictures Marketing Campaign for the low budget feature “Paranormal Activity” and some tips on how you can use some of the ideas in your own marketing. Hoping to catch lightning in a bottle (or the ghost in the machine), Paramount Pictures has [...]

Why have a Blog?

Why should I Blog? That is a question that I hear often. Here’s the answer and it’s a simple one. If you are doing business online and you don’t have an unlimited marketing budget, blogging is the most important weapon in your arsenal. But I use Facebook and Twitter, isn’t that enough? A good start? [...]

Social Media Revolution – Fact or Fad?

Does Social Media represent a total shift in the way we communicate? Does Social Media fundamentally change the way we do business? Is Social Media the Biggest shift since the Industrial Revolution? Personally, I think YES. If Starbucks can get almost 600,000 people to register for their Free Pastry Tuesday “Event” on Facebook and account [...]

Suspended by Twitter

Lessons Learned from a Twitter Timeout Yesterday provided an amazing lesson. A ton (yes, probably a ton, if you could weigh them) of legitimate Twitter accounts were suspended. WOW! We’re not talking any accounts here, we are talking big hitters like my friend and social media goddess Mari Smith (Twitter – @marismith), Twitter blogger @AlFerretti, [...]

The Amazing Power of “HTTP://”

Huh? What’s that? Or even “yeah, so what…” How many times in an email, Facebook, Twitter or other sites have you seen a web address like this: www.govisitmysite.com and the damn thing isn’t clickable? A little annoying, right? How many times have you copied and pasted the link? My guess… very few. By adding these [...]

What NOT to put on Your Facebook Profile

Teenage fired for complaining about job on Facebook Ok – here’s the deal. Don’t put anything on your social network pages that you don’t want the ENTIRE world to know about. You on Facebook is a window to your life – or so is the perception of people who read what you post on Facebook, [...]

Yes We Can! The Fed Website goes 2.0

Interacting through social media (Youtube, Facebook, Twitter and others) is quickly becoming an integral part of business (large, small and entrepreneurial) promotion online. Through Twitter interaction with your followers, you can keep them updated with your goings on and more. Faceboook provides a platform for deeper interaction when you start using their posted items, groups [...]

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