Why You Need a Mailing List (or What to Do with the One You Already Have)

September 26, 2011 by  
Filed under Marketing Monday

Mailing lists sometimes don’t get the appreciation they deserve. In reality, they are the backbone of your marketing efforts, especially when you are trying to build loyalty and increase spending among your current customers or clients. There are plenty of good ways to build your own mailing list. You just need a reason for people to give you their... [Read more ⇒]

Email Newsletter Success Doesn’t Require Technical Skills

September 8, 2011 by  
Filed under Small Business Thursday

email_newsletter_marketing

Part of marketing your business is keeping your company in the minds of your customers. If they need what you sell but don’t think of you instantly then you could lose them to a competitor pretty easily. With email marketing, you can easily position yourself as a memorable company while also increasing brand awareness, promoting your special offers... [Read more ⇒]

Affordable Email Marketing

September 5, 2011 by  
Filed under Marketing Monday

autoresponder

Once you have a customer you don’t want to lose them. While there are things that can happen beyond your control, you don’t want customers to disappear because of something you neglected to do, such as keep in touch. Good relationship marketing means you need to keep your customers aware of your presence so even if they aren’t coming in regularly... [Read more ⇒]

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