The Danger of Originality

Word Ball - Innovation

The Danger of Originality: “Don’t always seek to Invent; Innovate instead.” There is massive difference between innovation and invention. The classic example is trying to re-invent the wheel, what massive waste of energy to come up with a square wheel that works? Innovation is taking the wheel as it was invented and then improving... [Read more ⇒]

Solving Your Customer’s Problems

Businesswoman Watching Colleague

Solve Your Customer’s Problems: “It is easier to sell a solution to a problem than to sell a positive benefit.” The word ‘Guerrilla’ has been traditionally used in conjunction with, and with special reference to ‘warfare’. ‘Guerrilla warfare’ is an irregular type of warfare which regularly entails... [Read more ⇒]

Make Your Business Convenient

Make-Your-Business-Convenient

Make Your Business Convenient: “Design your business to be customer-convenient and make your cash register ring.” In the words of Jay Conrad Levinson, “Guerrilla Marketing started out as a single volume and has since acted biblically by being fruitful and multiplying into a library of 58 volumes and counting”. We would call that... [Read more ⇒]

Case Study: How Aaron Patzer Made $170 Million in Two Years

In 2007, Aaron Patzer launched Mint.com as a user-friendly alternative to Quicken. Now, just two short years later, Intuit, which makes Quicken, paid over $170 million for his website. So how’d he do it? Let’s take a look shall we and see how we can apply this to your business. Inc Magazine offers 5 quotes from Aaron. I’ll dig a little... [Read more ⇒]

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