Using Twitter to provide dynamic and responsive customer support.

Whatever your product or service, there will be times when things go wrong or expectations are not met and it is very important on these occasions to manage your relationship with the customer.  This is where good after sales care and customer support comes in.  They are just as key to your relationship with clients [...]

Putting the Customer Back in Customer Service

Let’s be honest. When is the last time you were honestly impressed by customer service you received? Today, it’s much more common to hear complaints about horrible phone exchanges, rude cashiers, and poorly informed sales staff than anything resembling good customer service. You don’t want that for your business. Customer loyalty is important; just ask [...]

Getting Your Lost Customers Back

Your customers are your most important asset. Without them, you wouldn’t be able to stay in business or keep any of the other assets your company possesses now. But sometimes you lose customers and, usually, they aren’t going to tell you why. Sure, sometimes it won’t have anything do with your business, but that doesn’t [...]

Solving Your Customer’s Problems

Solve Your Customer’s Problems: “It is easier to sell a solution to a problem than to sell a positive benefit.” The word ‘Guerrilla’ has been traditionally used in conjunction with, and with special reference to ‘warfare’. ‘Guerrilla warfare’ is an irregular type of warfare which regularly entails conflicts involving small groups of fighters, often including [...]

Guerrilla Marketing

Customer Reverence: “Always show reverence for your customers by constantly following up and assisting them.” In the USA alone, nearly 80% of all business is lost due to not following up after a sale. It is not high prices which cause this, nor even poor service – it is essentially apathy on the part of [...]

The Power of Thank You!

Business evolves at such speed these days that we sometimes forget the power of common courtesies. Who has time for quaint little customs? Who has time for niceties when our competitors are rushing forward? I found this brilliant article at Microsoft.com about using “thank yous” as a way to actually gain an edge in the [...]