Putting the Customer Back in Customer Service

October 20, 2011 by  
Filed under Small Business Thursday

customer service

Let’s be honest. When is the last time you were honestly impressed by customer service you received? Today, it’s much more common to hear complaints about horrible phone exchanges, rude cashiers, and poorly informed sales staff than anything resembling good customer service. You don’t want that for your business. Customer loyalty is important;... [Read more ⇒]

Radical Logo Redesign May Cause Consumer Resistance

December 23, 2010 by  
Filed under Branding, Small Business Thursday

Take care when making brand change

Small Business Thursday Tip of the Week. Be careful when you make sweeping brand change and always listen to customer feedback. The internet and particularly social networking is a two edge swords for companies and gives as well as takes. While the internet lets any company reach a much larger audience it also lets groups of people band together to... [Read more ⇒]

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