Whenever I start talking about marketing to nearly all my clients, the first thing they say is, “I hate to sell“. We all sell. Whether it’s ourselves to an employer or prospective mate, or our products and/or services we are always selling. Yet we “hate it”. Why do you think? Well I have an idea. When we think of selling... [Read more ⇒]
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Lennie Appelquist knows his stuff. My experience of working with Lennie is that he is such a creative thinker -- in addition to understanding fully every aspect of the service he provides -- that at the end of each of our interactions I've thought to myself, "Whew! Thank goodness for Lennie!"