Guerrilla Marketing
June 6, 2011 by Lennie Appelquist
Filed under Customer Service, Marketing & Promotion
Customer Reverence: “Always show reverence for your customers by constantly following up and assisting them.” In the USA alone, nearly 80% of all business is lost due to not following up after a sale. It is not high prices which cause this, nor even poor service – it is essentially apathy on the part of [...]
Case Study: How Aaron Patzer Made $170 Million in Two Years
November 4, 2009 by Lennie Appelquist
Filed under Doing Business Online, Marketing & Promotion, Small Business Online
In 2007, Aaron Patzer launched Mint.com as a user-friendly alternative to Quicken. Now, just two short years later, Intuit, which makes Quicken, paid over $170 million for his website. So how’d he do it? Let’s take a look shall we and see how we can apply this to your business. Inc Magazine offers 5 quotes [...]
