Social Media Marketing – Business Engagement on Steroids

Social Media Marketing

Social media marketing, integrated with video is not only a ‘next generation’ way of engaging business, it is business engagement on steroids. There are very special advantages to combining social media marketing strategies with video, and this concept and methodology has fast become a vital part of social technology – thought to be even... [Read more ⇒]

The Danger of Originality

Word Ball - Innovation

The Danger of Originality: “Don’t always seek to Invent; Innovate instead.” There is massive difference between innovation and invention. The classic example is trying to re-invent the wheel, what massive waste of energy to come up with a square wheel that works? Innovation is taking the wheel as it was invented and then improving... [Read more ⇒]

Spying on Your Competitors

Wettbewerb im Visier

Spying: “The more you ‘spy’ on your competitors, your industry, and yourself, the more opportunities you’ll find to improve.” “Spying” sounds like one of those odd words or phrases we should never admit to… a little like picking your nose in public. Some things should never be said, heard or seen! Spying has... [Read more ⇒]

Proving You Care

June 13, 2011 by  
Filed under Marketing & Promotion

Customer fills in the feedback survey isolated on blue

Proving You Care: “More companies will fail than success in business, and the ones that succeed are the ones that prove they care.” Proving we care the Guerrilla way, as we are all starting to realize; means using unconventional methods to achieve conventional business goals. This means instead of investing money in massive marketing campaigns,... [Read more ⇒]

Make Your Business Convenient


Make Your Business Convenient: “Design your business to be customer-convenient and make your cash register ring.” In the words of Jay Conrad Levinson, “Guerrilla Marketing started out as a single volume and has since acted biblically by being fruitful and multiplying into a library of 58 volumes and counting”. We would call that... [Read more ⇒]

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