The Danger of Originality

The Danger of Originality: “Don’t always seek to Invent; Innovate instead.” There is massive difference between innovation and invention. The classic example is trying to re-invent the wheel, what massive waste of energy to come up with a square wheel that works? Innovation is taking the wheel as it was invented and then improving on [...]

Spying on Your Competitors

Spying: “The more you ‘spy’ on your competitors, your industry, and yourself, the more opportunities you’ll find to improve.” “Spying” sounds like one of those odd words or phrases we should never admit to… a little like picking your nose in public. Some things should never be said, heard or seen! Spying has this underground [...]

Proving You Care

Proving You Care: “More companies will fail than success in business, and the ones that succeed are the ones that prove they care.” Proving we care the Guerrilla way, as we are all starting to realize; means using unconventional methods to achieve conventional business goals. This means instead of investing money in massive marketing campaigns, [...]

Make Your Business Convenient

Make Your Business Convenient: “Design your business to be customer-convenient and make your cash register ring.” In the words of Jay Conrad Levinson, “Guerrilla Marketing started out as a single volume and has since acted biblically by being fruitful and multiplying into a library of 58 volumes and counting”. We would call that pretty darn [...]

Guerrilla Marketing

Customer Reverence: “Always show reverence for your customers by constantly following up and assisting them.” In the USA alone, nearly 80% of all business is lost due to not following up after a sale. It is not high prices which cause this, nor even poor service – it is essentially apathy on the part of [...]

6 Reasons Business Owners Should Embrace Social Media

There are tons of reasons, literally tons, that you should be using social media to generate more revenue for your business. Today I’ll give you six reasons why you as a small business owner or sole proprietor should be using social media every day to effectively connect with your current potential and future customers and [...]

How to Hire a Web Designer

A large portion of my clientele are folks who have gotten a bad deal or, in a lot of cases, made a bad deal for themselves when hiring a designer for their website. I spend a lot of time cleaning up other “designer’s” messes, in large part, because the client didn’t know a few key [...]