Target Market Penetration – Storytelling and Sharing Sells Internationally

October 19, 2012 by  
Filed under Small Business Thursday

Target Market Penetration

Challenges, Mistakes and Overcoming Language Barriers Storytelling for target market penetration is what social media video is actually all about. Showing how something is done for example is visual; we are visual beings, so storytelling in the form of teaching is enhanced when done in video. With the teaching or showing ‘how to’ comes persuasion... [Read more ⇒]

Social Media Marketing – Business Engagement on Steroids

Social Media Marketing

Social media marketing, integrated with video is not only a ‘next generation’ way of engaging business, it is business engagement on steroids. There are very special advantages to combining social media marketing strategies with video, and this concept and methodology has fast become a vital part of social technology – thought to be even... [Read more ⇒]

Viral Video – Twitter Marketing and Core Value to Business

March 29, 2012 by  
Filed under Small Business Thursday

Viral Video

By definition – Viral Video – is a video clip, most-often posted on YouTube. It can be shared on Facebook, Twitter or embedded into a website, weblog, forum or other any social network and/or web-pages. It achieves widespread distribution, by virtue of the fact of its popular appeal. Humor or wit, animals, people, music and/or animation is often... [Read more ⇒]

Starting a Joint Venture

October 24, 2011 by  
Filed under Marketing Monday

Joint-Venture

Unfortunately, many people in business think joint ventures are only for the big companies. McDonald’s can do those movie tie-ins with the big Hollywood studios, for example, because they have enough customers and marketing power to make most companies eager to work with them. But what if you’re a small business? How can you get anyone to want to... [Read more ⇒]

Letting Your Staff Do the Marketing for You

October 17, 2011 by  
Filed under Marketing Monday

upselling

Sometimes our best marketing assets are right under our noses, but we just don’t see them. That’s the case with your staff. Sure, they provide a good experience for your customers or clients and that’s important. But they can be a valuable asset in other ways, too. Upselling & Cross Selling Whether you run a retail chain selling products or... [Read more ⇒]

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