Social Media is Here to Stay (Just Ask the GAP!)

October 12, 2010 by  
Filed under Branding, Social Media


Gap’s logo returns to blue after fans gripe about new logo online Yup, that’s the headline I just read. A new logo is a gamble. It can brighten up a company’s image — or enrage loyal customers. The Gap learned that lesson the hard way, after debuting a new logo last week that immediately touched off a customer backlash. Since... [Read more ⇒]

What’s Your Brand’s Social ID?

The importance of Social Media Branding

That is a question that was asked in AdAge Magazine. It never really answers the question per se, but alludes to several different problems when branding with social media. This article speaks mostly to large businesses, but you know how I like to apply the rules of the big players to the rest of us. A brand’s social media engagement is typically... [Read more ⇒]

Leveraging Your Business on Facebook

December 28, 2008 by  
Filed under Doing Business Online

Facebook is the biggest social network on the web, with over 100 million visitors every month and counting. Increasingly, business experts are recommending that businesses and brands at all levels incorporate Facebook into their marketing strategies. All the data shows that internet users are spending more and more of their time online in social networks,... [Read more ⇒]

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