The Danger of Originality

Word Ball - Innovation

The Danger of Originality: “Don’t always seek to Invent; Innovate instead.” There is massive difference between innovation and invention. The classic example is trying to re-invent the wheel, what massive waste of energy to come up with a square wheel that works? Innovation is taking the wheel as it was invented and then improving... [Read more ⇒]

Connecting to Your Message

Whenever I start talking about marketing to nearly all my clients, the first thing they say is, “I hate to sell“. We all sell. Whether it’s ourselves to an employer or prospective mate, or our products and/or services we are always selling. Yet we “hate it”. Why do you think? Well I have an idea. When we think of selling... [Read more ⇒]

Web Design – Form vs Function

Nobody wants to browse a web page full of text, because, let’s face facts it’s outright boring. When creating a web site, the developer has to implement in the web site components which will make the visitor come back and visit the page again. The perfect way to do this is by using web design thus making the site attractive and eventually, popular.... [Read more ⇒]

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