The Danger of Originality
June 24, 2011 by Lennie Appelquist
Filed under Marketing & Promotion, Strategies
The Danger of Originality: “Don’t always seek to Invent; Innovate instead.” There is massive difference between innovation and invention. The classic example is trying to re-invent the wheel, what massive waste of energy to come up with a square wheel that works? Innovation is taking the wheel as it was invented and then improving on [...]
Connecting to Your Message
January 19, 2009 by Lennie Appelquist
Filed under Doing Business Online, Marketing & Promotion
Whenever I start talking about marketing to nearly all my clients, the first thing they say is, “I hate to sell“. We all sell. Whether it’s ourselves to an employer or prospective mate, or our products and/or services we are always selling. Yet we “hate it”. Why do you think? Well I have an idea. [...]
Web Design – Form vs Function
December 20, 2008 by Lennie Appelquist
Filed under Internet Marketing, Marketing & Promotion, Web Design, Website Content
Nobody wants to browse a web page full of text, because, let’s face facts it’s outright boring. When creating a web site, the developer has to implement in the web site components which will make the visitor come back and visit the page again. The perfect way to do this is by using web design [...]
