Social Media Revolution – Fact or Fad?

August 20, 2009
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Social Media Revolution

Does Social Media represent a total shift in the way we communicate?

Does Social Media fundamentally change the way we do business?

Is Social Media the Biggest shift since the Industrial Revolution?

Personally, I think YES. If Starbucks can get almost 600,000 people to register for their Free Pastry Tuesday “Event” on Facebook and account for 1% of all Twitter traffic on the morning of the giveaway – don’t you think that fundamentally changes the playing field?

Consider these facts:

  1. By 2010 Gen Y will outnumber the Baby Boomers – and 96% of Gen Y has joined a social network.
  2. More people use the Web for Social Media than for Porn (The traditional #1).
  3. With it’s 250+ Million users, if Facebook were a country, it would be the 4th largest.
  4. More than 120 million users log on to Facebook at least once each day
  5. 80% of companies are using LinkedIn as their primary hiring tool.
  6. There are 200 Million blogs – 54% of Bloggers post content or Tweet daily!
  7. 25% of search results for the 20 largest brands are links to user generated content.
  8. 80% of Twitter usage is on mobile devices.

We have come full circle. Baby Boomers grew up with the notion of a “corner store” – they knew and/ or were friends with the Grocer, the folks at the hardware store, etc. Then came the big cold media conglomerate era – who sold to us and talked at us.

Now we are experiencing the personal touch again – businesses listen to us and invite us to experience what they have to offer. They respond to complaints since those complaints often become trending topics on Twitter. They even avert PR disaster by preempting backlash by getting their apologies and fixed broadcast on social media before the critics can.

Social Media has allowed Small Business owners to play on a more leveled playing field – they we have never had as much reach as they we do now.

  • With this opportunity – how are you using it?
  • How would you like to use it?
  • What are some things you don’t understand about social media?
  • What is your favorite Social Media site and why?

I would love to hear your answers to that question in the comments below.

After you  do  that – take a look at this very cool movie about the Social Media Revolution by Author Erik Qualman – All about the Social Media Revolution.

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