The “Secret” of Compelling Headlines

September 24, 2009 by  
Filed under Copywriting, Marketing & Promotion

In the volumes of information and how-to guidance on writing strong headlines, one fundamental principle is too often overlooked …. The objective of your headline is not to sell, but to connect with your reader. It’s easy to lose sight of this objective with headlines – especially when marketers and copywriters are under intense pressure to increase... [Read more ⇒]

14 Cool WordPress Plugins

September 23, 2009 by  
Filed under blogging, WordPress

Plugins are one of the reasons that wordpress is so extremely powerful! There are thousands of plugins for your WordPress blog that are completely free, that will make your blog an instant powerhouse without writing a single piece of code. There are tons of great plugins – it is really hard to make a list of just 14 (plus 1), but, alas, I have.... [Read more ⇒]

Why have a Blog?

September 22, 2009 by  
Filed under blogging, WordPress

Why should I Blog? That is a question that I hear often. Here’s the answer and it’s a simple one. If you are doing business online and you don’t have an unlimited marketing budget, blogging is the most important weapon in your arsenal. But I use Facebook and Twitter, isn’t that enough? A good start? Yes… Enough?... [Read more ⇒]

Get 10,000 Twitter Followers! Really?

September 21, 2009 by  
Filed under Twitter

There is so much talk about Social Media, it is literally everywhere. But, what can you believe? I follow the rule that says if it seems to good to be true, it probably is. Do You Want 10,000 Twitter Followers? Well signing up for a service might get you 10,000 followers – but chances are it won’t give you a very responsive group –... [Read more ⇒]

Social Media Revolution – Fact or Fad?

August 20, 2009 by  
Filed under Social Media

Does Social Media represent a total shift in the way we communicate? Does Social Media fundamentally change the way we do business? Is Social Media the Biggest shift since the Industrial Revolution? Personally, I think YES. If Starbucks can get almost 600,000 people to register for their Free Pastry Tuesday “Event” on Facebook and account... [Read more ⇒]

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