Is Failure the Secret to Success?

Look beneath the surface of many great business successes, and you’re likely to find a trail of failures that preceded them. Describing the painstaking trial-and-error process that led eventually to the creation of the incandescent light bulb – and General Electric – prolific inventor Thomas Edison said “I have not failed. I have merely found [...]

Twitter – How to Add Followers and Influence People

So I decided to something a little crazy. You see I was, in a round about way, challenged by my friend Alex Mandossian to create a $1 download offer. I guess the idea is to do a 2 or 3 page white paper or something and charge a dollar. Well, that’s not quite what I [...]

The Influence Project

How influential are you? OK so here’s an interesting concept: You got a lot of friends on Facebook and tons of followers on Twitter, even a great profile over on LinkedIn, but the question remains: How influential are you? That’s where the guys over at Fast Company Magazine – they are attempting to gauge exactly [...]

Customer Service with the Understanding that…

Every Life has a Story… This morning while doing a little web-exploration I stumbled across a very cool guy on Twitter. His name is Nate St. Pierre. Naturally, I went and checked out his site (it’s what I do..) The first line on his about page says: “My name is Nate, and I want to [...]

Marketing with a Purpose – Leo Burnett Dares LeBron to Step in Michael Jordan’s Shoes

Chicago Ad Agency Leo Burnett Dares LeBron to Step in MJ’s Shoes using extremely bold advertising campaign If you are the Chicago Bulls, and you really want LeBron James to leave Cleveland and play with you, evidently, now is when you pull out all the stops. Rock Star Marketing Alert! You don’t ask LeBron James [...]

Using Twitter Effectively – 11 Twitter Tips for Businesses

If you are breathing right now… YOU HAVE HEARD ABOUT TWITTER! The social media site has become enormously popular with everyone from celebrities to major corporations. For small businesses, Twitter can be a valuable tool – if you know how to use it effectively. That is the key… How do you use Twitter effectively? Here [...]

I Like it! A Facebook Like Button for WordPress

For a couple of weeks now, the social media world has been abuzz with the release of Facebook’s “Like” button that has spread across the web like a (dare I say) virus. After the first week, Facebook announced it’s “Like” button, the powerful social network says 50,000 websites have adopted the change. “Already, just one [...]

Viral Marketing Campaign by Nestle Crunch!

Oh you have to call the Nestle Hot line at 1-800-295-0051 When asked if you want to continue in English or Spanish, wait quietly for about 10 seconds (really, don’t say anything) just wait and listen for the next message – this is where it will connect the caller to about the funniest set of [...]

The Power of Thank You!

Business evolves at such speed these days that we sometimes forget the power of common courtesies. Who has time for quaint little customs? Who has time for niceties when our competitors are rushing forward? I found this brilliant article at Microsoft.com about using “thank yous” as a way to actually gain an edge in the [...]

Marketing Like a Rock Star – My Sharona

This is part 4 of my Marketing Like a Rock Star Series. What do you have that can be your single most powerful door opener (conversation starter)? Did you play college ball in the Pac 10? Traveled to all 7 continents? Did Kobe Bryant crash into you when saving a ball from out of bounds? [...]

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