Viral Marketing Campaign by Nestle Crunch!

January 7, 2010
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Oh you have to call the Nestle Hot line at 1-800-295-0051 When asked if you want to continue in English or Spanish, wait quietly for about 10 seconds (really, don’t say anything) just wait and listen for the next message – this is where it will connect the caller to about the funniest set of recordings ever.

You get to navigate through the various options where a series of surprise and funny messages are in store for the first time caller who do not know what to expect. This is a clever marketing gimmick of Nestle and it gets people to talk about it to their friends and also spread it through Facebook. The voice recording also ties into forthekidinyou.com which promptly redirects you to nestlecrunch.com playground site where there are number of games. It also has some Facebook type functionality. Be sure to look for the promotions tab in the top right hand corner.

Nestle also has a Facebook Fan Page for Nestle Crunch – where you can even get involve in the Crunch Challenge (and win $10,000). As of 2/27/10 the fanpage has 213,233 fans!

Listen to the audio – but by all means, go check out the whole enchilada by dialing 1-800-295-0051.

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