Internet Marketing with Video

Can I have your Attention Please!

That’s pretty much what internet marketer and coach James Brown calls out after the following paragraphs:

If you aren’t using video to promote you products then you are completely missing the boat. Video is the best way to promote your products and if you aren’t using it then you are literally allowing money to slip through your hands and into the pockets of someone else who is using video.

Put another way, if you aren’t using video then you are still living in 2001, still trying to sell like it’s 2001, but everyone who’s buying is years beyond that.

He is so right! I have been in the Film Biz for 18+ years and have help sell you all Verizon Phone’s (Can you hear me now?) Budweiser, Pepsi, Hotels, Food, Soap, Apple Computers (and Microsoft. . .). I have also helped introduce you to new music via the music video. Or should I say sell you music by the likes of Aerosmith, Cher, Elton John, Celine Dion, Def Leppard, No Doubt and a whole lot more. How? The power of video. Only then it was over the TV. Nothing has changed, only the delivery method. That is why Hollywood is scrambling. They are trying to figure out how to leverage the power of the internet to unleash their considerable marketing skills. You know why the haven’t figured it out? They are still using an old model that used to work on television. For their old, tired model to work, they need to reach millions (good luck with the fragmented internet audience, with literally millions of choices). You, on the other hand, need only reach hundreds or thousands. The idea here is to keep your costs down.

The low end of cost of a national TV commercial produced for a major advertiser is around $100,000! And that’s for 30 seconds! I know this, because this is my business. You on the other hand can produce your own video virtuallly for free (if you’re clever).

So what are you waiting for? Shoot some video, post it online, and use some good keywords in the description and the title. Remember, you are selling something but keep it fun. The idea here is to use the video to help you improve your search ranking and drive new [potential] customers to your site. . .

So, like James Brown (the internet marketer, not the Godfather of Soul) says, “Stop living in the past”.