Leveraging Your Business on Facebook

December 28, 2008

Facebook is the biggest social network on the web, with over 100 million visitors every month and counting.

Increasingly, business experts are recommending that businesses and brands at all levels incorporate Facebook into their marketing strategies.

All the data shows that internet users are spending more and more of their time online in social networks, and less and less time on traditional brand websites. With the numbers of users out there going stratospheric, it’s obvious why digital marketing and business experts are urging businesses to develop a presence on Facebook.

Some business experts even challenge whether businesses need a traditional brand website at all, recommending that they should put their digital marketing energies into developing their online social network profiles instead.I don’t agree with this – You should have your own branded web presence, but it does speak to the power of getting your presence felt on Facebook!

Facebook can put your business in direct communication with your customers. While this is a massive opportunity for brands, there is also potential for businesses to do themselves considerable damage if they don’t manage their communications, strategy, and online behaviour well.

3 Strategies to employ on Facebook:

1. Get “lots” of friends – targeting friends within your niche. This gives you a head start in your online business.
2. Develop a Facebook app. This will introduce you to more potential clients/customers.
3. Partner with other businesses that share your niche.

Remember to post plenty of appealing content like photos, video, and articles that customers will find useful. Not only will this increase brand awareness, but it will breed loyalty witthin you customer base.

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