I found a pretty great article entitled “Promoting Your Product with Organic Search“, by Michael Fleischner

It goes right along with what I am always telling my clients - You can go broke using paid advertising to drive traffic to your site.  You will be much more successful using a handful of techniques beyond the garden variety SEO to get visitors.

Many small business owners do not have the resources needed to effectively manage online marketing or the experience to implement productive pay-per-click advertising campaigns. This really does take expert level knowledge.  But with a few tips and tricks from the best internet marketers in the world scaled down for the real world you can achieve a level of success that will rise far above the online success of the typical small business.

Inbound links and compelling content are 2 of the factors that will greatly increase the amount of “organic” trafic you receive.  These factores will increase page rank and search engine ranking.

Like Michael says in the article, “A great place to start your off-page optimization effort is through link building. Find other websites who are willing to exchange links with you, place a one-way link on their site to yours, or perhaps provide a link to unique content or tools you offer. By getting other websites to point to your website, you are well on your way towards enhancing organic search results.”

I will add to this the importance of good and riveting content that will get the visitor hooked and coming back for more, thus increasing you chances of conversion. . .

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