Jul 17 2008
Online Video a Must for Internet Marketing
News Flash! This just in!
As I have been saying online video is so important. We’ve all heard of YouTube. Most of us have watched movies online. Video is quickly becoming the most important marketing weapon in your arsenal!
While video is important, guess what will happen when everyone is using video… Only the great, well produced videos will get noticed.
Hollywood, CA. — July 1 – Online video is becoming an important part of Internet marketing and is driving word of mouth. A recent study by eMarketer revealed that ‘recommendations from other consumers’ is the most trusted form of advertising online and according to the Pew Internet and American Life Project, 57% of internet users have watched videos online - and most of them share what they find with others.
The most recent figures for US internet users is just over 150 million, so some 85 million Americans are watching online videos and sharing them with their friends and connections. These findings show that video on your website is no longer just something nice to have – it’s a must.
Although one might think that the audience for online video is very young, and they are watching silly videos made by their friends, in fact content such as product information and travel destinations are much more popular with every age group.
And 62% of online video viewers prefer professionally produced content.
“Companies are beginning to realize that one of the best ways to reach people today is with a well-made video distributed online. It’s no longer just something nice to have – it has become a must.” says AC Christiansen, Executive Producer of Seven Pictures Film & Video Production, an award-winning video production house that has made high-end corporate videos, commercials and PSAs for more than twenty years.
“Your video needs to have excellent content that people would want to share. And although it has become possible for anyone and everyone to make a video and upload it to YouTube, these surveys show that for best results online video should be shot and edited by a professional.”
To meet this new demand for online video Seven Pictures has added a new line of professional video products. “Technically speaking, these short online videos require fewer resources, making a professional digital video very affordable – and very effective,” says Christiansen.
For maximum online exposure and search engine visibility, videos should be syndicated and distributed to social media sites, such as Google, YouTube and Revver.
Part of this new product line is content development, script writing, RSS Feed syndication (so the video gets found by the search engines and is automatically included on sites like iTunes) and video submission and distribution to the top 30 video sharing sites.
To get a pro to do this for you, go here: http://www.SevenPictures.com
Here’s the alternative: Make professional looking video yourself by learning tips from the pros. Film School by Phone
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