Email opt-in providers
Email marketing is all about building your relationship with your customers. It is therefore essential to have an effective approach to email campaigns to get the most out of your wider marketing campaign and to create the right reputation for your company and product. To get the most out of email marketing and limit the potential for your email marketing campaigns to be viewed as SPAM you need to consider who you want to target, how you will find them and how you engage them. The aim of the campaign must be to turn their interest in your product into a sale via the message in your email.
To most effectively use an email campaign all these elements should be considered as part of a wider e-marketing strategy. You can also buy in assistance from companies which provide email marketing services. The services they offer fall broadly into two categories, blanket emails and opt-in emails. Opt-in emails are a more targeted approach as those receiving the email have already chosen to do so. This should ensure your emails are taken more seriously and not immediately consigned to the trashcan.
Opt-in email providers can help you achieve your email campaign goals with a range of services. Rates will depend on the number of email campaigns you run, number of recipients and the server/speed requirements. However this type of marketing is generally available for a low cost per contact compared to some other marketing methods. The service can manage the lists of email addresses you send to them enabling segmentation of email addresses according to demographics and other details. They will also be able to provide automated email sending services and source commercially available email lists with recommendations on the email list providers you use.
During and after the campaign the service will be able to provide analysis on the effectiveness of the campaign and details of those who engaged with it. They can also assist with the design of emails and newsletters or offer templates for you to use when constructing the email content. Advice is also offered on how to most effectively link to social media.