Archive for the ‘You Tube’ Category

Resizing Your YouTube Movies

Wednesday, October 28th, 2009

youtube-logo

Adding a YouTube movie to your website is super easy – we all know that… But what if you want to customize the size of your movie so that it fits elegantly within the parameters and style of your site, then what?

I have a nice little formula for you that will help you resize any movie for you.

You see, it isn’t enough to just change the width of your movie – you must adjust the height too. But in order to keep the aspect ratio of the movie  intact (we don’t want to stretch, squish it or have a huge black border) we must reduce the height the same percentage as the width – but how?

Let’s take a look at a YouTube embed code:

<object width=”640″ height=”385″><param name=”movie” value=”http://www.youtube.com/v/hbnUbXX-8L0&hl=en&fs=1&”></param><param name=”allowFullScreen” value=”true”></param><param name=”allowscriptaccess” value=”always”></param><embed src=”http://www.youtube.com/v/hbnUbXX-8L0&hl=en&fs=1&” type=”application/x-shockwave-flash” allowscriptaccess=”always” allowfullscreen=”true” width=”640″ height=”385″></embed></object>

I have highlighted (in BOLD PINK) two places where you  will have to change the height and width information.

Say our center (content) column is 529 pixels wide, we can easily change the width from width=”640″ height=”385″ to width=”529” height=”385″ pixels. That’s the easy part – now how do we figure out the correct height?

If we only change the width, the movie looks like this:

Not elegant, big ugly black border… (FYI – I was the 1st Assistant Director on this Music Video).

We need to do a little math – wait don’t be scared, don’t even think of it as math – it is simply a system that will work every time. When you put your key in the ignition and turn it and your car starts, you don’t (I am guessing) ask why – you are simply happy that it works – do the same here.

Here’s what we do. First we find out what we know. We know (in this example) that the YouTube movie is  640 pixels wide and we also know that our center column is 529 – our movie must be only 529 pixels to properly fit on our page.

Here’s the math: We divide 640 by 529 to get a ratio of the difference. 640 divided by 529 equals 1.21. So to figure out the correct height we simply divide the current height by 1.21 to get our new height. 385 divided by 1.21 equals  318.

Easy right? The correct height of our movie is: 318. Now let’s take a look at the new code:

<object width=”529″ height=”318″><param name=”movie” value=”http://www.youtube.com/v/hbnUbXX-8L0&hl=en&fs=1&”></param><param name=”allowFullScreen” value=”true”></param><param name=”allowscriptaccess” value=”always”></param><embed src=”http://www.youtube.com/v/hbnUbXX-8L0&hl=en&fs=1&” type=”application/x-shockwave-flash” allowscriptaccess=”always” allowfullscreen=”true” width=”529″ height=”318″></embed></object>

This will work every time. To summarize:

  1. Always start with an embed code that has the width of the movie wider than you need
  2. Divide the original movie width by the width of your page.
  3. Divide the original height by the answer in number 2.
  4. Replace the width and height in both place in your embed code.

When we do the math, the video looks like this:

If you found this post helpful, please leave a comment or tweet about it. Thanks,

Lennie

Marketing Like a Rock Star, Take Two

Tuesday, February 24th, 2009

Marketing Lessons From Christina Aguilera

While “cruising” around YouTube, I stumbled across this video of Christina Aguilera performing live in Sydney Australia. Watching this video (not my normal fare, but damn can she perform), I noticed how she uses so many sales and trainer techniques. I touched on this before in the post: How to Market Like a Rock Star!

christina-aguilera

What are these, you ask? Good question. So, I’ll provide the answer…

As any good trainer understands, when you are presenting from the stage, you want to enroll and engage your audience, not talk “at” them. How do you do this?

  1. Enrolling questions. This engages your audience and makes them feel like they are part of the training, not merely a listener. Christina asks, “Are we having fun tonight, so far, Australia?” Loud roar of applause – the crowd is engaged, step 1. Next question: “Are there any sexy males in the audience?” Enrolling the guys first since she’s talking to them, and secondly, the women who are responding to the call for sexy guys. Pretty clever, huh?
  2. Audience participation. This keeps the audience active and engaged. You sit and listen to a symphony, but you participate at a rock show! First she introduces her male dancers and then (with subtlety) demands a response (in the form of applause) from the audience. Next she asks for a volunteer and sends her dancers into the crowd in search of a male volunteer. Like I said, audience participation. One additional benefit of the volunteer aspect is that it personalizes it. Everyone in the crowd (in this case, the men, for sure), live a bit vicariously through the volunteer.
  3. Including the whole audience. When presenting to a group, it is extremely important to make everyone feel included. Christina does this by using the whole stage.

In this video it is also obvious that, yes, sex sells, but beyond that, Christina uses a lot of other presenter and selling techniques. How many examples can you catch? Would love to read your “catches” in the comments.

3 Killer (Quality) Traffic Generating Techniques

Monday, December 22nd, 2008

There are many effective ways to drive targeted to your website traffic without having to resort to expensive pay per click. The quality of the traffic is good, and sometimes even better than those paying for clicks. Here are 3 to wet you appetite.

And these methods are… Drum roll please…

1. Article Marketing

Article marketing works great! First off, it’s free. Second, you can attract targeted traffic when your articles get ranked in Google for the specific targeted keywords that you know your potential clients and/or customers are searching for. Getting a top spot on the left side (organic search results) of Google is as (or more) valuable as getting a top spot on the right (sponsored listings via Adwords). But the difference is it is free!

Using an article directory like EzineArticles, you can target specific, low competition keywords (aka long tail keywords) and rank within days, sometimes hours. Research shows that people searching 2 or less words tend to be browsers, while those searching phrases of 3 or more words tend to know what they want and are more likely to be buyers!

2. Forum Marketing

Forum marketing is another powerful free traffic driving technique. The key lies in using a catchy signature like “List building secrets of the masters”, or “5 killer secrets to an obedient dog!” But make sure the claims are legit. Remember, it’s all about the signature!

Participate daily in a handful of forums forums within your niche. Always go where your potential customers/clients are.  Not only will you get traffic, you will also get some quality backlinks to your website.

3. Social Networking Sites

This refers to the new Web 2.0 social marketing communities like FaceBook, MySpace and Twitter. Even YouTube and other video sites count as part of this category. The best part of these Social Networking Communities is the huge audience.

Millions of people participate in these sites. And these are real-life audience! A good YouTube video can get lots of viewers. If you remember “Chocolate Rain” by Tay Zonday, that now has over 32,460,229 views. This video even landed Tay a Dr. Pepper spot and a knockoff/spoof, “Chocolate Rain by Chad Vader” has over 3 million views! See the

The potential for huge amounts of free targeted traffic is great!

Online Video a Must for Internet Marketing

Thursday, July 17th, 2008

News Flash! This just in!

You TubeAs I have been saying online video is so important. We’ve all heard of  YouTube. Most of us have watched movies online. Video is quickly becoming the most important marketing weapon in your arsenal!

While video is important, guess what will happen when everyone is using video… Only the great, well produced videos will get noticed.

Hollywood, CA. — July 1 – Online video is becoming an important part of Internet marketing and is driving word of mouth. A recent study by eMarketer revealed that ‘recommendations from other consumers’ is the most trusted form of advertising online and according to the Pew Internet and American Life Project, 57% of internet users have watched videos online – and most of them share what they find with others.

The most recent figures for US internet users is just over 150 million, so some 85 million Americans are watching online videos and sharing them with their friends and connections. These findings show that video on your website is no longer just something nice to have – it’s a must.

Although one might think that the audience for online video is very young, and they are watching silly videos made by their friends, in fact content such as product information and travel destinations are much more popular with every age group.

And 62% of online video viewers prefer professionally produced content.

“Companies are beginning to realize that one of the best ways to reach people today is with a well-made video distributed online. It’s no longer just something nice to have – it has become a must.” says AC Christiansen, Executive Producer of Seven Pictures Film & Video Production, an award-winning video production house that has made high-end corporate videos, commercials and PSAs for more than twenty years.

“Your video needs to have excellent content that people would want to share. And although it has become possible for anyone and everyone to make a video and upload it to YouTube, these surveys show that for best results online video should be shot and edited by a professional.”

To meet this new demand for online video Seven Pictures has added a new line of professional video products. “Technically speaking, these short online videos require fewer resources, making a professional digital video very affordable – and very effective,” says Christiansen.

For maximum online exposure and search engine visibility, videos should be syndicated and distributed to social media sites, such as Google, YouTube and Revver.

Part of this new product line is content development, script writing, RSS Feed syndication (so the video gets found by the search engines and is automatically included on sites like iTunes) and video submission and distribution to the top 30 video sharing sites.

To get a pro to do this for you, go here: http://www.SevenPictures.com

Here’s the alternative: Make professional looking video yourself by learning tips from the  pros. Film School by Phone

What Have You Been Watching on YouTube?

Thursday, July 3rd, 2008

Hopefully you haven’t been doing anything on YouTube that you don’t want a federal court to find out…

In it’s ongoing legal battle Viacom over copyright, a judge has ordered that Google must do the unthinkable…

Google will have to turn over every record of every video watched by YouTube users, including users’ names and IP addresses, to Viacom, which is suing Google for allowing clips of its copyright videos to appear on YouTube, a judge ruled Wednesday.

Viacom wants the data to prove that infringing material is more popular than user-created videos, which could be used to increase Google’s liability if it is found guilty of contributory infringement.

This according to an article in Wired Magazine.

Although Google argued that turning over the data would invade its users’ privacy, the judge’s ruling described that argument as “speculative” and ordered Google to turn over the logs on a set of four tera-byte hard drives.

The Electronic Frontier Foundation has already reacted, calling the order a violation of the Video Privacy Protection act that “threatens to expose deeply private information.”

The Court’s erroneous ruling is a set-back to privacy rights, and will allow Viacom to see what you are watching on YouTube.

So let’s just breathe and see what happens…

Viral Marketing on You Tube

Friday, May 2nd, 2008

Here is a great little video that gives away tons of secrets if you’re thinking of launching a viral video campaign on the web. There are tons of examples like, the video for Chocolate Rain, the Laughing Baby , and others…

But how do we launch our own Viral Video Marketing Campaign? Now that’s a good question…

Watch this video and learn. Great stuff!

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