This is from an article in Billboard Magazine. It talks about viral marketing an how the music biz is working to capitalize on it.

This year saw the emergence of a new buzzword in the digital music space — widgets. Next year, we’ll see if they do any good.

An offshoot of the global social networking trend, widgets are small applications that users can place into their blogs, profiles and Web sites, and thereby extend the functionality of an otherwise separate Web site or service. What’s more, users can simply copy widgets found on friends’ profiles and insert them onto their own, thus enabling a tremendously viral distribution opportunity.

Read the rest of the article:  http://uk.reuters.com/article/internetNews/idUKN2849016520071229?sp=true