Nobody wants to browse a web page full of text, because, let’s face facts it’s outright boring. When creating a web site, the developer has to implement in the web site components which will make the visitor come back and visit the page again. The perfect way to do this is by using web design thus making the site attractive and eventually, popular. This is form vs. function.
Web design plays an important role in marketing success. With an attractive web site, the success is guaranteed (as long as you have compelling content). Internet marketing is not all about getting as many visitors as possible but also to capture the interest of the visitor once he’s on that specific web site, so what better way to do this if not by web design?
Well, one way is to have compelling content, an authentic message and a strong, congruent marketing message!
This is where the 2 roads meet – Form & Function.
For any website to have success, it must capture a few key components:
- Nice visual styling – The big boys (Yahoo, Google, Youtube) can get away with plain styles because the offer so much content. You and I, on the other hand, need clean, smart, even elegant design as a frame to display our compelling, rich content.
- Easy, Intuitive Navigation – Don’t make your visitors guess how to navigate your site. Make it easy. ‘Nuff said…
- Compelling Content – This would be informative content for site visitors. It should be keyword rich for the search engines too. Remember, stay on topic. Don’t add backpacking content to a site about hamsters…
- Marketing Message – It doesn’t matter if your site is a personal site or business site… You are always marketing. Whether it’s to friends, family, spouses, business associates, future customers or clients, keep your message clear!
- New Content – Visitors won’t come back to your site if nothing ever changes. Dammit get yourself a blog. It’s easy to update, there are tons of pre-designed templates (and it you want a custom designed one, we can do that for you) and did I mention that it’s easy to update? The best blog out there? WORDPRESS!
- Truth – Nobody likes a liar… Stay true, authentic and connected to your message. People are attracted to messages that a consistent with the messenger!
A strong visual presence coupled with a strong message and compelling content will always increase you chance for online success!
