YouTube “Weblebrity” Marketing Case Study

YouTube is definitely a new concept for many marketers – certainly in terms of the tools which may be used to market online. There are still many differences of opinion about how to get this done, but, there is no doubt about the fact that it is every marketers dream to pop a video onto YouTube, and have it enjoy one million plus views! This kind... [Read more ⇒]

Social Video Marketing – Don’t Just Stick a Video Out and Hope That Your Work Is Done

There are some forward thinking experts who believe that social video marketing has evolved to such a degree that it has gone beyond all the principles of normal video SEO. Let’s take a look, shall we? Both search and social have changed over the years, just like everything else changes particularly fast online. So, while video SEO is just an... [Read more ⇒]

Reality Hits Marketing Via YouTube

Here’s your Weekly Marketing Monday Tip: YouTube Marketing! Reality shows and real performers whose most memorable traits are the fact that they are just like most everyone else have engaged the public’s imagination and hence garnered the attention of marketers and advertisers. Many Youtube stars are simply ordinary people with something to... [Read more ⇒]

The Art of Viral Video

Let’s talk a little bit about YouTube and viral videos. What the hell is a viral video? Will it infect my computer? Your computer is safe (from the video content itself). What we are talking about here is a video that rapidly spreads through the internet and email like a virus. Often times we think of funny videos like the laughing baby or Charlie... [Read more ⇒]

Resizing Your YouTube Movies

Adding a YouTube movie to your website is super easy – we all know that… But what if you want to customize the size of your movie so that it fits elegantly within the parameters and style of your site, then what? I have a nice little formula for you that will help you resize any movie for you. You see, it isn’t enough to just change... [Read more ⇒]

Marketing Like a Rock Star, Take Two

Marketing Lessons From Christina Aguilera While “cruising” around YouTube, I stumbled across this video of Christina Aguilera performing live in Sydney Australia. Watching this video (not my normal fare, but damn can she perform), I noticed how she uses so many sales and trainer techniques. I touched on this before in the post: How to Market... [Read more ⇒]

3 Killer (Quality) Traffic Generating Techniques

There are many effective ways to drive targeted to your website traffic without having to resort to expensive pay per click. The quality of the traffic is good, and sometimes even better than those paying for clicks. Here are 3 to wet you appetite. And these methods are… Drum roll please… 1. Article Marketing Article marketing works great!... [Read more ⇒]

Online Video a Must for Internet Marketing

News Flash! This just in! As I have been saying online video is so important. We’ve all heard of  YouTube. Most of us have watched movies online. Video is quickly becoming the most important marketing weapon in your arsenal! While video is important, guess what will happen when everyone is using video… Only the great, well produced videos... [Read more ⇒]

What Have You Been Watching on YouTube?

Hopefully you haven’t been doing anything on YouTube that you don’t want a federal court to find out… In it’s ongoing legal battle Viacom over copyright, a judge has ordered that Google must do the unthinkable… Google will have to turn over every record of every video watched by YouTube users, including users’ names... [Read more ⇒]

Ning and the Art of the Viral Spiral

There is a great article in the new Fast Company Magazine all about the do it yourself social network “”Ning”. The article begins by letting us in on a little secret: Here’s something you probably don’t know about the Internet: Simply by designing your product the right way, you can build a billion-dollar business from... [Read more ⇒]

Viral Marketing on You Tube

Here is a great little video that gives away tons of secrets if you’re thinking of launching a viral video campaign on the web. There are tons of examples like, the video for Chocolate Rain, the Laughing Baby , and others… But how do we launch our own Viral Video Marketing Campaign? Now that’s a good question… Watch this video... [Read more ⇒]

Video on the Web

This just in: With the lack of new dramatic programming on TV the world has finally discovered the vast amount of video entertainment (and otherwise) available online. Or so says Daisy Whitney on TelevisionWeek (tv.week.com) Even if the writers strike ends this week, the genie isn’t going back into the bottle when it comes to Web video. With an agreement... [Read more ⇒]

The fate of Brightcove

By far Youtube outweighs the competition when it comes to user generated video content on the web. I use Youtube as a video protion device but I used Brightcove.tv to host the videos that I used on my sites. Why? I felt that the player looked nicer and the video looked better. Now brightcove has annnounced that they are pulling the plug on user uploads.... [Read more ⇒]