Establishing the Right Voice – A Twitter Case Study and More

When we talk about establishing the right voice from the perspective of social networking marketing, and use a specific Twitter case study as an example; we must also understand that the ‘right voice’ applies to all marketing situations. Obviously there are certain tendencies in varied directions for all marketing vehicles, but online these... [Read more ⇒]

Crowd Sourced Story on Twitter – Tim Burton

Twitter Tuesday Tip of the Week: Using Contests (and Twitter) to build your Business While crowd sourcing may not be the typical way of getting a story written Tim Burton has once again broken barriers by crowd sourcing a story on Twitter. The name of the Burton project on Twitter is “Tim Burton Cadavre Exquis”. Loosely translated it means exquisite... [Read more ⇒]

Car Manufacturers Turn To Twitter

Twitter Tuesday Tip of the Week: Learning from the Big Guys on Twitter: What works for them can work for the little guy too! Cramming anything meaningful at all about a car into 140 characters would seem difficult and particularly from major car manufacturers, but its not and people are interested. It may seem strange but big name auto manufacturers... [Read more ⇒]

What Is Hootsuite?

Here is your Twitter Tuesday Tip of the Week: In this era of too many places to post to, too many jobs to be done, and when even the most efficient mult-tasker finds there are not enough hours in the day, Hootsuite is a savior. Hootsuite is a web based application containing an entire set of tools to manage, track, analyze and schedule your social network... [Read more ⇒]

No Waiting with Twitter Customer Response

Here is your Twitter Tuesday Tip of the Week: While social networking is certainly making a big impression with fans and marketers as a medium for hearing what consumers have to say, one company has gone a step further and intervenes when things go awry for their customers. Delta Airlines are not only using Twitter to listen to their audience but to... [Read more ⇒]

What is Twitter?

Welcome to the new feature here on the FMMG Blog: Twitter Tuesday! Twitter describes itself as, “a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?” And if you search Google, you’ll see that Twitter also describes... [Read more ⇒]

A Whole New Twitter!

Twitter is taking a huge step forward, completely changing the way they look and how we interact. Personally, I think this is great. Twitter will now have much richer content available right on the site. I have been a huge proponent of the many great uses for Twitter. I hav been espousing those reasons to my clients for years. This new uber-rich delivery... [Read more ⇒]

Twitter – How to Add Followers and Influence People

So I decided to something a little crazy. You see I was, in a round about way, challenged by my friend Alex Mandossian to create a $1 download offer. I guess the idea is to do a 2 or 3 page white paper or something and charge a dollar. Well, that’s not quite what I did. I went a little more elaborate. After spending some time thinking about what... [Read more ⇒]

Using Twitter Effectively – 11 Twitter Tips for Businesses

If you are breathing right now… YOU HAVE HEARD ABOUT TWITTER! The social media site has become enormously popular with everyone from celebrities to major corporations. For small businesses, Twitter can be a valuable tool – if you know how to use it effectively. That is the key… How do you use Twitter effectively? Here are some tips... [Read more ⇒]

Twitter To Find A Job?

Are you on Twitter? If you are, you certainly know that you are not alone–32 million others are tweeting right along with you. But did you know that you can use this awesome social media tool to help you find a job? A recent Yahoo! HotJobs poll showed that only 8% of respondents have used Twitter to help with a job search. Considering the state... [Read more ⇒]

Get 10,000 Twitter Followers! Really?

There is so much talk about Social Media, it is literally everywhere. But, what can you believe? I follow the rule that says if it seems to good to be true, it probably is. Do You Want 10,000 Twitter Followers? Well signing up for a service might get you 10,000 followers – but chances are it won’t give you a very responsive group –... [Read more ⇒]

Hackers Suck! Twitter Overwhelmed by Attack

About a week ago one of my clients was subject to a Hacker Attack! Why? Because Hackers suck. Evidently they have nothing better to do with their time except break, distrupt and destroy… It actually seemed very automated but very clever too. The Hackbot found its way into the shopping cart admin – a bug that has now been fixed – in... [Read more ⇒]

Twitter Spam

Spam comes in all shapes and sizes – and now it is hitting stride (or should I say critical mass?) on Twitter. We love Twitter! In fact, those who don’t love Twitter (and its amazing ability to get what you say in front of thousands (potentially millions) of people in 140 characters or less) fall into 2 categories: “I don’t... [Read more ⇒]

Suspended by Twitter

Lessons Learned from a Twitter Timeout Twitter suspended Yesterday provided an amazing lesson. A ton (yes, probably a ton, if you could weigh them) of legitimate Twitter accounts were suspended. WOW! We’re not talking any accounts here, we are talking big hitters like my friend and social media goddess Mari Smith (Twitter – @marismith),... [Read more ⇒]

The Amazing Power of “HTTP://”

Huh? What’s that? Or even “yeah, so what…” How many times in an email, Facebook, Twitter or other sites have you seen a web address like this: www.govisitmysite.com and the damn thing isn’t clickable? A little annoying, right? How many times have you copied and pasted the link? My guess… very few. By adding these... [Read more ⇒]