Social Media is Here to Stay (Just Ask the GAP!)

Gap’s logo returns to blue after fans gripe about new logo online Yup, that’s the headline I just read. A new logo is a gamble. It can brighten up a company’s image — or enrage loyal customers. The Gap learned that lesson the hard way, after debuting a new logo last week that immediately touched off a customer backlash. Since... [Read more ⇒]

What happens in Vegas stays on Facebook

Coping with the Facebook Age It’s true, what happens in Vegas stays on Facebook, Twitter and many other potential outlets these days. In the Facebook age, every image and utterance a person makes can be documented online. Anonymity is quickly becoming a thing of the past – get used to it. Social Media is not going anywhere, instead, it’s... [Read more ⇒]

A Whole New Twitter!

Twitter is taking a huge step forward, completely changing the way they look and how we interact. Personally, I think this is great. Twitter will now have much richer content available right on the site. I have been a huge proponent of the many great uses for Twitter. I hav been espousing those reasons to my clients for years. This new uber-rich delivery... [Read more ⇒]

Apple’s Latest Twitter Takeover

Apple has revealed iTunes 10, the newest version of iTunes complete with a new logo, new features and its very own social network for music called “Ping ” that he described as Facebook meets Twitter for music. Ping allows users to follow others, just like Twitter. You can follow artists or your friends to find out what they’re listening or what... [Read more ⇒]

What’s Your Brand’s Social ID?

That is a question that was asked in AdAge Magazine. It never really answers the question per se, but alludes to several different problems when branding with social media. This article speaks mostly to large businesses, but you know how I like to apply the rules of the big players to the rest of us. A brand’s social media engagement is typically... [Read more ⇒]