Social Media Technology Tears Down Traditional Marketing Temple Walls
August 5, 2011 by Lennie Appelquist
Filed under Social Media, Social Networking
Integrating social media technology to improve user engagement and acquisition has become a way of life for website owners today. Even Fortune 1000 companies know that they must integrate social media into their websites too. While marketing temples have been built in the past, which some marketers believed the walls to be unassailable – social... [Read more ⇒]
Establishing the Right Voice – A Twitter Case Study and More
July 29, 2011 by Lennie Appelquist
Filed under Marketing & Promotion, Social Media, Twitter
When we talk about establishing the right voice from the perspective of social networking marketing, and use a specific Twitter case study as an example; we must also understand that the ‘right voice’ applies to all marketing situations. Obviously there are certain tendencies in varied directions for all marketing vehicles, but online these... [Read more ⇒]
Creating a Successul Facebook Fan Page
January 7, 2011 by Lennie Appelquist
Filed under Facebook, Facebook Friday
Facebook Friday Tip of the Week Creating a Fan Page that engages your audience. Why are Some Facebook Pages So Successful? There is a little more to a successful Facebook page than enthusiasm for the product and enthusiasm for communicating through the social network. There has to be just a bit more and the most successful Facebook pages provide that... [Read more ⇒]
Crowd Sourced Story on Twitter – Tim Burton
January 4, 2011 by Lennie Appelquist
Filed under Twitter, Twitter Tuesday
Twitter Tuesday Tip of the Week: Using Contests (and Twitter) to build your Business While crowd sourcing may not be the typical way of getting a story written Tim Burton has once again broken barriers by crowd sourcing a story on Twitter. The name of the Burton project on Twitter is “Tim Burton Cadavre Exquis”. Loosely translated it means exquisite... [Read more ⇒]
Social Networking Marketing Boiled Down To Dollars and Cents
January 3, 2011 by Lennie Appelquist
Filed under Marketing Monday, Social Media
Marketing Monday Tip of the Week: Market on Social Networks! The big wave in marketing is marketing and branding through social networking sites. However, who is to say just how many dollars and cents this can make a company? The idea is sound, but where are the facts and figures? The dollars and sense and cent value appears to reduce to which yardstick... [Read more ⇒]
