Social Media Technology Tears Down Traditional Marketing Temple Walls

Integrating social media technology to improve user engagement and acquisition has become a way of life for website owners today. Even Fortune 1000 companies know that they must integrate social media into their websites too. While marketing temples have been built in the past, which some marketers believed the walls to be unassailable – social... [Read more ⇒]

Establishing the Right Voice – A Twitter Case Study and More

When we talk about establishing the right voice from the perspective of social networking marketing, and use a specific Twitter case study as an example; we must also understand that the ‘right voice’ applies to all marketing situations. Obviously there are certain tendencies in varied directions for all marketing vehicles, but online these... [Read more ⇒]

Creating a Successul Facebook Fan Page

Facebook Friday Tip of the Week Creating a Fan Page that engages your audience. Why are Some Facebook Pages So Successful? There is a little more to a successful Facebook page than enthusiasm for the product and enthusiasm for communicating through the social network. There has to be just a bit more and the most successful Facebook pages provide that... [Read more ⇒]

Crowd Sourced Story on Twitter – Tim Burton

Twitter Tuesday Tip of the Week: Using Contests (and Twitter) to build your Business While crowd sourcing may not be the typical way of getting a story written Tim Burton has once again broken barriers by crowd sourcing a story on Twitter. The name of the Burton project on Twitter is “Tim Burton Cadavre Exquis”. Loosely translated it means exquisite... [Read more ⇒]

Social Networking Marketing Boiled Down To Dollars and Cents

Marketing Monday Tip of the Week: Market on Social Networks! The big wave in marketing is marketing and branding through social networking sites. However, who is to say just how many dollars and cents this can make a company? The idea is sound, but where are the facts and figures?  The dollars and sense and cent value appears to reduce to which yardstick... [Read more ⇒]

Little Known Social Media Fact – Facebook and Business Pages

Facebook Friday Tip of the Week Leveraging the Power of a Facebook Business Account Facebook limits the individual user to a single account on the other hand it does not limit business pages and there are also a few perks that go with that as well. An individual can only have a single account so Joe Blow’s Garage registered under Joe Blow’s name... [Read more ⇒]

Car Manufacturers Turn To Twitter

Twitter Tuesday Tip of the Week: Learning from the Big Guys on Twitter: What works for them can work for the little guy too! Cramming anything meaningful at all about a car into 140 characters would seem difficult and particularly from major car manufacturers, but its not and people are interested. It may seem strange but big name auto manufacturers... [Read more ⇒]

Facebook Influences Small Businesses

Facebook Friday Tip of the Week Use your Facebook Fan Page to Drive People into your Business – The Sprinkles Effect It is no news now that social networking sites like Facebook are a great tool for the small and large business if used the right way. What most businesses are doing right now, is finding their footing and their voice. A few... [Read more ⇒]

Facebook Friday: Celebrating Time’s ‘Person of the Year’

It’s always great to acknowledge outstanding achievers. And I must say that Time magazine’s recognition of Facebook CEO Mark Zuckerberg as its “Person of the Year” is well deserved. In a single day, Zuckerberg said, “about a billion new pieces of content are posted on Facebook. It is the connective tissue for nearly... [Read more ⇒]

What Is Hootsuite?

Here is your Twitter Tuesday Tip of the Week: In this era of too many places to post to, too many jobs to be done, and when even the most efficient mult-tasker finds there are not enough hours in the day, Hootsuite is a savior. Hootsuite is a web based application containing an entire set of tools to manage, track, analyze and schedule your social network... [Read more ⇒]

Facebook Unveils New Design

Here is your Facebook Friday Story of the Week: Facebook's new layout give more prominence to a users' biographical information and recent photos. Facebook engineer Josh Wiseman, revealed the new look in a blog post on Sunday. Here's FMMG's Lennie Appelquist's New Profile Facebook’s decision to redesign its users profile pages... [Read more ⇒]

No Waiting with Twitter Customer Response

Here is your Twitter Tuesday Tip of the Week: While social networking is certainly making a big impression with fans and marketers as a medium for hearing what consumers have to say, one company has gone a step further and intervenes when things go awry for their customers. Delta Airlines are not only using Twitter to listen to their audience but to... [Read more ⇒]

5 Facebook Profile Photos to Avoid

I have said it before, what happens in Vegas stays on Facebook. Welcome to this brand new weekly feature here in the FMMG blog: Facebook Friday! Stardate 2010 – Facebook is here folks, your future boss is on it and so is your future spouse (and future inlaws). It’s time to use common sense – don’t put pictures on Facebook that... [Read more ⇒]

What is Twitter?

Welcome to the new feature here on the FMMG Blog: Twitter Tuesday! Twitter describes itself as, “a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?” And if you search Google, you’ll see that Twitter also describes... [Read more ⇒]

New Facebook Email – Well, Sort of

The buzz is all about the new Facebook email launch today, which is rolling out with private invitations. If you would like to get your name on the list, simply visit the following link while logged into your Facebook account: http://www.facebook.com/about/messages/ Facebook has just finished sharing its new messaging system with the world.... [Read more ⇒]