Marketing with a Purpose – Leo Burnett Dares LeBron to Step in Michael Jordan’s Shoes
July 3, 2010 by Lennie Appelquist
Filed under Rock Star Marketing
Chicago Ad Agency Leo Burnett Dares LeBron to Step in MJ’s Shoes using extremely bold advertising campaign If you are the Chicago Bulls, and you really want LeBron James to leave Cleveland and play with you, evidently, now is when you pull out all the stops. Rock Star Marketing Alert! You don’t ask LeBron James [...]
Marketing Like a Rock Star – My Sharona
February 22, 2010 by Lennie Appelquist
Filed under Rock Star Marketing
This is part 4 of my Marketing Like a Rock Star Series. What do you have that can be your single most powerful door opener (conversation starter)? Did you play college ball in the Pac 10? Traveled to all 7 continents? Did Kobe Bryant crash into you when saving a ball from out of bounds? [...]
Marketing like a Rock Star – Take 3
October 6, 2009 by Lennie Appelquist
Filed under Rock Star Marketing
This, I guess is a part 3 of the Rockstar marketing series… The 1st 2 posts dealt primarily with how Rock Stars enroll their audience, building and solidifying relationships, before “closing” the sale. In this installment of “Marketing Like A Rock Star”, I am going to take a different approach – talking about a Rock [...]
