Case Study: How Aaron Patzer Made $170 Million in Two Years

In 2007, Aaron Patzer launched as a user-friendly alternative to Quicken. Now, just two short years later, Intuit, which makes Quicken, paid over $170 million for his website. So how’d he do it? Let’s take a look shall we and see how we can apply this to your business. Inc Magazine offers 5 quotes from Aaron. I’ll dig a little... [Read more ⇒]

Marketing like a Rock Star – Take 3

October 6, 2009 by  
Filed under Rock Star Marketing

This, I guess is a part 3 of the Rockstar marketing series… The 1st 2 posts dealt primarily with how Rock Stars enroll their audience, building and solidifying relationships, before “closing” the sale. In this installment of “Marketing Like A Rock Star”, I am going to take a different approach – talking about a... [Read more ⇒]

Starbucks’ at it Again – DIY Marketing

October 3, 2009 by  
Filed under Marketing & Promotion

Maybe you recall grabbing your free pastry from Starbuck’s on Free Pastry Tuesday. If you missed it, let me assure you that the pastries were great (and FREE) and above all the marketing plan was awesome! Starbucks’ last campaign worked so well that they are at it again. Before I tell what’s going on now, let’s have a quick... [Read more ⇒]

DIY Marketing: Paranormal Activity

September 30, 2009 by  
Filed under Marketing & Promotion

I really love clever marketing campaigns! Here is a case study on Paramount Pictures Marketing Campaign for the low budget feature “Paranormal Activity” and some tips on how you can use some of the ideas in your own marketing. Hoping to catch lightning in a bottle (or the ghost in the machine), Paramount Pictures has been treading carefully... [Read more ⇒]

How To Use Twitter to Reach Local Customers

September 25, 2009 by  
Filed under Doing Business Online

Twitter is a great marketing tool. Many people might make the mistake of thinking that it’s only for online businesses, but Twitter will bring a ton of business to a local brick and mortar shop. A friend of mine in Minneapolis Minnesota uses Twitter, very effectively, to get customers to walk into his shop everyday! It takes a little effort... [Read more ⇒]

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