Twitter – How to Add Followers and Influence People

August 20, 2010 by  
Filed under Doing Business Online, Twitter


So I decided to something a little crazy. You see I was, in a round about way, challenged by my friend Alex Mandossian to create a $1 download offer. I guess the idea is to do a 2 or 3 page white paper or something and charge a dollar. Well, that’s not quite what I did. I went a little more elaborate. After spending some time thinking about what... [Read more ⇒]

Customer Service with the Understanding that…

July 6, 2010 by  
Filed under Customer Service

Great Customer service

Every Life has a Story… This morning while doing a little web-exploration I stumbled across a very cool guy on Twitter. His name is Nate St. Pierre. Naturally, I went and checked out his site (it’s what I do..) The first line on his about page says: “My name is Nate, and I want to change the world.” I really like this line. However, this... [Read more ⇒]

Marketing with a Purpose – Leo Burnett Dares LeBron to Step in Michael Jordan’s Shoes

July 3, 2010 by  
Filed under Rock Star Marketing


Chicago Ad Agency Leo Burnett Dares LeBron to Step in MJ’s Shoes using extremely bold advertising campaign If you are the Chicago Bulls, and you really want LeBron James to leave Cleveland and play with you, evidently, now is when you pull out all the stops. Rock Star Marketing Alert! You don’t ask LeBron James to come to Chicago and play... [Read more ⇒]

The Influence Project


How influential are you? OK so here’s an interesting concept: You got a lot of friends on Facebook and tons of followers on Twitter, even a great profile over on LinkedIn, but the question remains: How influential are you? That’s where the guys over at Fast Company Magazine – they are attempting to gauge exactly how influential we... [Read more ⇒]

Marketing Like a Rock Star – My Sharona

February 22, 2010 by  
Filed under Rock Star Marketing

This is part 4 of my Marketing Like a Rock Star Series. What do you have that can be your single most powerful door opener (conversation starter)? Did you play college ball in the Pac 10? Traveled to all 7 continents? Did Kobe Bryant crash into you when saving a ball from out of bounds? We all have ‘em, now it’s time to start using ‘em… Among... [Read more ⇒]

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