Facebook Influences Small Businesses

Facebook Marketing using the Sprinkles Method

Facebook Friday Tip of the Week Use your Facebook Fan Page to Drive People into your Business – The Sprinkles Effect It is no news now that social networking sites like Facebook are a great tool for the small and large business if used the right way. What most businesses are doing right now, is finding their footing and their voice. A few... [Read more ⇒]

Radical Logo Redesign May Cause Consumer Resistance

December 23, 2010 by  
Filed under Branding, Small Business Thursday

Take care when making brand change

Small Business Thursday Tip of the Week. Be careful when you make sweeping brand change and always listen to customer feedback. The internet and particularly social networking is a two edge swords for companies and gives as well as takes. While the internet lets any company reach a much larger audience it also lets groups of people band together to... [Read more ⇒]

Facebook Friday: Celebrating Time’s ‘Person of the Year’

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It’s always great to acknowledge outstanding achievers. And I must say that Time magazine’s recognition of Facebook CEO Mark Zuckerberg as its “Person of the Year” is well deserved. In a single day, Zuckerberg said, “about a billion new pieces of content are posted on Facebook. It is the connective tissue for nearly... [Read more ⇒]

Case Study – Starbucks Customer Service

starbucks customer service

Here is your Small Business Thursday Tip of the Week: I have written before about the importance of providing excellent customer service and about the concept of fixing a mistake by over delivering. Here’s a great example courtesy of my favorite coffee spot – Starbucks. Imagine if you will… You pull off the road on a chilly day and... [Read more ⇒]

Controlling the Conversation

December 13, 2010 by  
Filed under Marketing Monday, Viral Marketing

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Here is your Marketing Monday Tip of the Week: A couple of weeks ago the Huffington Post added a story with a video about the changing borders of Europe called – “Europe Map Video Shows Changing Borders, ’10 Centuries In 5 Minutes’ (VIDEO)”. The video is really cool, in under 5 minutes, you get to watch a history lesson... [Read more ⇒]

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