The “Secret” of Compelling Headlines

September 24, 2009 by  
Filed under Copywriting, Marketing & Promotion

In the volumes of information and how-to guidance on writing strong headlines, one fundamental principle is too often overlooked …. The objective of your headline is not to sell, but to connect with your reader. It’s easy to lose sight of this objective with headlines – especially when marketers and copywriters are under intense pressure to increase... [Read more ⇒]

The Amazing Power of “HTTP://”

Huh? What’s that? Or even “yeah, so what…” How many times in an email, Facebook, Twitter or other sites have you seen a web address like this: www.govisitmysite.com and the damn thing isn’t clickable? A little annoying, right? How many times have you copied and pasted the link? My guess… very few. By adding these... [Read more ⇒]

IT’S TIME TO TAKE THE PLUNGE…

It seems that everybody is doing it…but are YOU? I am talking about the power of blogging. What a great way to get your message out there and to let everyone know what you and your business are up to. And the coolest thing about it is that your website can be a blog! The look and feel of blogging sure has changed since its humble beginnings back... [Read more ⇒]

Marketing Like a Rock Star, Take Two

Marketing Lessons From Christina Aguilera While “cruising” around YouTube, I stumbled across this video of Christina Aguilera performing live in Sydney Australia. Watching this video (not my normal fare, but damn can she perform), I noticed how she uses so many sales and trainer techniques. I touched on this before in the post: How to Market... [Read more ⇒]

Connecting to Your Message

Whenever I start talking about marketing to nearly all my clients, the first thing they say is, “I hate to sell“. We all sell. Whether it’s ourselves to an employer or prospective mate, or our products and/or services we are always selling. Yet we “hate it”. Why do you think? Well I have an idea. When we think of selling... [Read more ⇒]

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