Solving Your Customer’s Problems

Businesswoman Watching Colleague

Solve Your Customer’s Problems: “It is easier to sell a solution to a problem than to sell a positive benefit.” The word ‘Guerrilla’ has been traditionally used in conjunction with, and with special reference to ‘warfare’. ‘Guerrilla warfare’ is an irregular type of warfare which regularly entails... [Read more ⇒]

Make Your Business Convenient

Make-Your-Business-Convenient

Make Your Business Convenient: “Design your business to be customer-convenient and make your cash register ring.” In the words of Jay Conrad Levinson, “Guerrilla Marketing started out as a single volume and has since acted biblically by being fruitful and multiplying into a library of 58 volumes and counting”. We would call that... [Read more ⇒]

Guerrilla Marketing

guerilla marketing

Customer Reverence: “Always show reverence for your customers by constantly following up and assisting them.” In the USA alone, nearly 80% of all business is lost due to not following up after a sale. It is not high prices which cause this, nor even poor service – it is essentially apathy on the part of the business owner. Send them... [Read more ⇒]

Case Study – Starbucks Customer Service

starbucks customer service

Here is your Small Business Thursday Tip of the Week: I have written before about the importance of providing excellent customer service and about the concept of fixing a mistake by over delivering. Here’s a great example courtesy of my favorite coffee spot – Starbucks. Imagine if you will… You pull off the road on a chilly day and... [Read more ⇒]

9 Customer Service Basics

Great customer Service

We all know the story… it costs 5 times as much to bring in a new customer, than to keep an existing one. When people become your customer, they want to be loyal. So, why do they leave? Most of the time, they leave because of small oversights and lack of attention to plain, old customer service. Following are some tips... [Read more ⇒]

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