How to Market Like a Rock Star!

Everything I learned About Marketing, I learned From Paul Stanley of KISS! Not quite but I’ll tell you what. If you pay attention to any great rock front man or woman, you will notice a couple of very clever tactics. Dateline Sunday July 20th… So there I was indulging in a guilty pleasure… Let me back up. The first concert that I... [Read more ⇒]

The Business Value Of Social Networking

Great interview on Forbes,com with John McCrea, head of marketing for Plaxo, which manages 40 million online address books, to learn why entrepreneurs need to get into the game, how to do it and where this is all going. John McCrea: There are a few phases to social networking. The first phase was Friendster, MySpace and clones and it was pretty frivolous.... [Read more ⇒]

Does Your Small Business Convert Online?

July 5, 2008 by  
Filed under Doing Business Online

What’s the average site conversion rate for a typical merchant today? About 2.4%. That’s pretty depressing when you think about it. That’s the Lead question and answer in this intriguing article on TheMultiChannelMerchant.com. If you aren’t sending the right message, your Small business (or any business) will suffer the consequences... [Read more ⇒]

9 Simple Steps to a Successful Facebook Event

One of the most productive things you can do on Facebook is to create an event. The numbers of Facebookers taking advantage of this great marketing tool are increasing every month. Your event could be a live event (a Business or Small Business mixer, a networking event or Seminar, etc), a teleclass or tele-seminar or even a recorded presentation. By... [Read more ⇒]

Social Media ‘Becoming Popular Among Marketers’

May 29, 2008 by  
Filed under Doing Business Online

It appears that marketing professionals are increasingly spending their budgets on interactive platforms such as viral marketing and social media, new research shows. Based on the survey results by the Online Marketing and Media Show (OMMS), marketers are no longer focusing their attention on traditional banner advertising but are spending more money... [Read more ⇒]

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