Why I love WordPress 3.1

The long-awaited fourteenth release of WordPress is now available. WordPress 3.1 “Reinhardt” is named in honor of the jazz guitarist *Django Reinhardt. Version 3.1 is available for download, or you can update from within your dashboard. This release features a lightning fast redesigned linking workflow which makes it easy to link to your existing... [Read more ⇒]

Three Tips for Using Twitter to Provide Superior Customer Service

Twitter Tuesday Tip of the Week: Provide “Real Time” Customer Service! People expect to be disappointed by customer service today, sadly that has been because too many businesses did not recognize the value of good customer support and a speedy reply and resolution. Unfortunately by the time they came to realize it, the damage had been done.... [Read more ⇒]

Contrast in Styles – The Evolution of the Starbucks Siren

Wednesday Small Business Bonus! A while back, I wrote about the GAP changing it’s logo and suffering a HUGE backlash online. What the GAP did was drop a bomb on their customers with no warning or no explanation. Why Should the GAP warn us? Just look at the backlash. With the advent of Social Media, it is increasingly difficult to fly under the... [Read more ⇒]

Small Businesses Get Big Help With Must Have Tech, Marketing And Social Media Resources

Small Business Thursday Tip of the Week. Get the New Year Started on the Right Foot. How to leverage social media to the best advantage, what are the hottest apps coming out and how can they help a small business grow and more are just some of the results from Mashable’s Year End Roundup. While time is tight for any businessperson there are some... [Read more ⇒]

Facebook Influences Small Businesses

Facebook Friday Tip of the Week Use your Facebook Fan Page to Drive People into your Business – The Sprinkles Effect It is no news now that social networking sites like Facebook are a great tool for the small and large business if used the right way. What most businesses are doing right now, is finding their footing and their voice. A few... [Read more ⇒]

Facebook Friday: Celebrating Time’s ‘Person of the Year’

It’s always great to acknowledge outstanding achievers. And I must say that Time magazine’s recognition of Facebook CEO Mark Zuckerberg as its “Person of the Year” is well deserved. In a single day, Zuckerberg said, “about a billion new pieces of content are posted on Facebook. It is the connective tissue for nearly... [Read more ⇒]

What happens in Vegas stays on Facebook

Coping with the Facebook Age It’s true, what happens in Vegas stays on Facebook, Twitter and many other potential outlets these days. In the Facebook age, every image and utterance a person makes can be documented online. Anonymity is quickly becoming a thing of the past – get used to it. Social Media is not going anywhere, instead, it’s... [Read more ⇒]

No Plan “B”

What if you were so highly dedicated to one singular goal that absolutely nothing could stop you? When Julius Caesar crossed the Rubicon River with his army in 49 BC, he knew it was an act of war. But before he crossed the Rubicon, he gave his men a choice. Anyone who crossed the river with him made a solemn oath – They would not ever cross back... [Read more ⇒]

WordPress Tip of the Week: Introduction to Your WordPress Dashboard [Video]

Welcome to your WordPress Dashboard. This video covers the basics of WordPress and what you’ll see immediately when you login to your WordPress Administration. Why is WordPress such a powerful tool to manage your Website? Having your site built using WordPress, is the first step in creating success for your self online. Your entire site can... [Read more ⇒]

What’s Your Brand’s Social ID?

That is a question that was asked in AdAge Magazine. It never really answers the question per se, but alludes to several different problems when branding with social media. This article speaks mostly to large businesses, but you know how I like to apply the rules of the big players to the rest of us. A brand’s social media engagement is typically... [Read more ⇒]

Twitter – How to Add Followers and Influence People

So I decided to something a little crazy. You see I was, in a round about way, challenged by my friend Alex Mandossian to create a $1 download offer. I guess the idea is to do a 2 or 3 page white paper or something and charge a dollar. Well, that’s not quite what I did. I went a little more elaborate. After spending some time thinking about what... [Read more ⇒]

The Influence Project

How influential are you? OK so here’s an interesting concept: You got a lot of friends on Facebook and tons of followers on Twitter, even a great profile over on LinkedIn, but the question remains: How influential are you? That’s where the guys over at Fast Company Magazine – they are attempting to gauge exactly how influential we... [Read more ⇒]

4 Tips to Small Business Marketing on a Shoestring

So you are a small business. If I ask you what your marketing budget is – does your answer sound like: “What marketing budget?” If that’s the case (or if you said, “pretty small”…) you need a dose of guerrilla marketing – or marking tips for a shoestring budget. Following are some tips that will help... [Read more ⇒]

Twitter To Find A Job?

Are you on Twitter? If you are, you certainly know that you are not alone–32 million others are tweeting right along with you. But did you know that you can use this awesome social media tool to help you find a job? A recent Yahoo! HotJobs poll showed that only 8% of respondents have used Twitter to help with a job search. Considering the state... [Read more ⇒]

Case Study: How Aaron Patzer Made $170 Million in Two Years

In 2007, Aaron Patzer launched Mint.com as a user-friendly alternative to Quicken. Now, just two short years later, Intuit, which makes Quicken, paid over $170 million for his website. So how’d he do it? Let’s take a look shall we and see how we can apply this to your business. Inc Magazine offers 5 quotes from Aaron. I’ll dig a little... [Read more ⇒]