The Truth About SEO

How many of you think that SEO is spam? Well, it all depends on who’s doing your SEO and how it’s done. We believe that good SEO starts with the building of the site right down to the ongoing marketing you do after your site is launched. Matt Cutts, one of the lead guys on the Google team, shares his ideas about SEO and spam. As you will... [Read more ⇒]

YouTube “Weblebrity” Marketing Case Study

YouTube is definitely a new concept for many marketers – certainly in terms of the tools which may be used to market online. There are still many differences of opinion about how to get this done, but, there is no doubt about the fact that it is every marketers dream to pop a video onto YouTube, and have it enjoy one million plus views! This kind... [Read more ⇒]

Social Video Marketing – Don’t Just Stick a Video Out and Hope That Your Work Is Done

There are some forward thinking experts who believe that social video marketing has evolved to such a degree that it has gone beyond all the principles of normal video SEO. Let’s take a look, shall we? Both search and social have changed over the years, just like everything else changes particularly fast online. So, while video SEO is just an... [Read more ⇒]

Establishing the Right Voice – A Twitter Case Study and More

When we talk about establishing the right voice from the perspective of social networking marketing, and use a specific Twitter case study as an example; we must also understand that the ‘right voice’ applies to all marketing situations. Obviously there are certain tendencies in varied directions for all marketing vehicles, but online these... [Read more ⇒]

The Danger of Originality

The Danger of Originality: “Don’t always seek to Invent; Innovate instead.” There is massive difference between innovation and invention. The classic example is trying to re-invent the wheel, what massive waste of energy to come up with a square wheel that works? Innovation is taking the wheel as it was invented and then improving... [Read more ⇒]

Spying on Your Competitors

Spying: “The more you ‘spy’ on your competitors, your industry, and yourself, the more opportunities you’ll find to improve.” “Spying” sounds like one of those odd words or phrases we should never admit to… a little like picking your nose in public. Some things should never be said, heard or seen! Spying has... [Read more ⇒]

Solving Your Customer’s Problems

Solve Your Customer’s Problems: “It is easier to sell a solution to a problem than to sell a positive benefit.” The word ‘Guerrilla’ has been traditionally used in conjunction with, and with special reference to ‘warfare’. ‘Guerrilla warfare’ is an irregular type of warfare which regularly entails... [Read more ⇒]

Proving You Care

Proving You Care: “More companies will fail than success in business, and the ones that succeed are the ones that prove they care.” Proving we care the Guerrilla way, as we are all starting to realize; means using unconventional methods to achieve conventional business goals. This means instead of investing money in massive marketing campaigns,... [Read more ⇒]

Make Your Business Convenient

Make Your Business Convenient: “Design your business to be customer-convenient and make your cash register ring.” In the words of Jay Conrad Levinson, “Guerrilla Marketing started out as a single volume and has since acted biblically by being fruitful and multiplying into a library of 58 volumes and counting”. We would call that... [Read more ⇒]

Guerrilla Marketing

Customer Reverence: “Always show reverence for your customers by constantly following up and assisting them.” In the USA alone, nearly 80% of all business is lost due to not following up after a sale. It is not high prices which cause this, nor even poor service – it is essentially apathy on the part of the business owner. Send them... [Read more ⇒]

Why I love WordPress 3.1

The long-awaited fourteenth release of WordPress is now available. WordPress 3.1 “Reinhardt” is named in honor of the jazz guitarist *Django Reinhardt. Version 3.1 is available for download, or you can update from within your dashboard. This release features a lightning fast redesigned linking workflow which makes it easy to link to your existing... [Read more ⇒]

Three Tips for Using Twitter to Provide Superior Customer Service

Twitter Tuesday Tip of the Week: Provide “Real Time” Customer Service! People expect to be disappointed by customer service today, sadly that has been because too many businesses did not recognize the value of good customer support and a speedy reply and resolution. Unfortunately by the time they came to realize it, the damage had been done.... [Read more ⇒]

Contrast in Styles – The Evolution of the Starbucks Siren

Wednesday Small Business Bonus! A while back, I wrote about the GAP changing it’s logo and suffering a HUGE backlash online. What the GAP did was drop a bomb on their customers with no warning or no explanation. Why Should the GAP warn us? Just look at the backlash. With the advent of Social Media, it is increasingly difficult to fly under the... [Read more ⇒]

Small Businesses Get Big Help With Must Have Tech, Marketing And Social Media Resources

Small Business Thursday Tip of the Week. Get the New Year Started on the Right Foot. How to leverage social media to the best advantage, what are the hottest apps coming out and how can they help a small business grow and more are just some of the results from Mashable’s Year End Roundup. While time is tight for any businessperson there are some... [Read more ⇒]

Facebook Influences Small Businesses

Facebook Friday Tip of the Week Use your Facebook Fan Page to Drive People into your Business – The Sprinkles Effect It is no news now that social networking sites like Facebook are a great tool for the small and large business if used the right way. What most businesses are doing right now, is finding their footing and their voice. A few... [Read more ⇒]