Archive for the 'Internet Video' Category

Jul 03 2008

What Have You Been Watching on YouTube?

Hopefully you haven’t been doing anything on YouTube that you don’t want a federal court to find out…

In it’s ongoing legal battle Viacom over copyright, a judge has ordered that Google must do the unthinkable…

Google will have to turn over every record of every video watched by YouTube users, including users’ names and IP addresses, to Viacom, which is suing Google for allowing clips of its copyright videos to appear on YouTube, a judge ruled Wednesday.

Viacom wants the data to prove that infringing material is more popular than user-created videos, which could be used to increase Google’s liability if it is found guilty of contributory infringement.

This according to an article in Wired Magazine.

Although Google argued that turning over the data would invade its users’ privacy, the judge’s ruling described that argument as “speculative” and ordered Google to turn over the logs on a set of four tera-byte hard drives.

The Electronic Frontier Foundation has already reacted, calling the order a violation of the Video Privacy Protection act that “threatens to expose deeply private information.”

The Court’s erroneous ruling is a set-back to privacy rights, and will allow Viacom to see what you are watching on YouTube.

So let’s just breathe and see what happens…

 

Add a comment

 

May 30 2008

Ning and the Art of the Viral Spiral

Ning chairman Marc Andreessen (he built Netscape back in the day), with Gina Bianchini

There is a great article in the new Fast Company Magazine all about the do it yourself social network “”Ning”.

The article begins by letting us in on a little secret:

Here’s something you probably don’t know about the Internet: Simply by designing your product the right way, you can build a billion-dollar business from scratch. No advertising or marketing budget, no need for a sales force, and venture capitalists will kill for the chance to throw money at you.

The secret is what’s called a “viral expansion loop,” a concept little known outside of Silicon Valley (go ahead, Google it — you won’t find much). It’s a type of engineering alchemy that, done right, almost guarantees a self-replicating, borglike growth: One user becomes two, then four, eight, to a million and beyond. It’s not unlike taking a penny and doubling it daily for 30 days. By the end of a week, you’d have 64 cents; within two weeks, $81.92; by day 30, about $5.4 million.

Yeah we all remember that little game, “I’ll give you $1 Million today or one single penny and double everyday for a month, which would you rather have?

Me? I’ll take the “Viral expansion loop” - but I want to call it the “Viral Spiral”.

This article goes on to explain how the viral loops (spirals) work as an accelerant for internet businesses - take Google, PayPal, YouTube, eBay, Facebook, MySpace, Digg, LinkedIn, Twitter, and Flickr as good examples.

So where does Ning fit in?

Well they use this concept on steroids! What they’ve got going is a “double viral loop”.

Only Ning, Andreessen declares, benefits from a “double viral loop,” which spreads two ways, because every network creator is a user and any user can become a network creator. Say someone sets up an Angelina Jolie net with 10 members, which grows as each person draws in others. Then an adoption site breaks off, a Jon Voight hate group rises up, and a Brad Pitt love club forms. Meanwhile, a Lara Croft nostalgia net launches, spawning a legion of soft-core cyberporn spin-offs. Soon you have 2, 3, 10 networks — all expanding simultaneously. Meanwhile, the original group is attracting even more users. Ning swells like a river fed from an ever-growing number of tributaries.

You can read the rest of the article here

 

Add a comment

 

May 02 2008

Viral Marketing on You Tube

Here is a great little video that gives away tons of secrets if you’re thinking of launching a viral video campaign on the web. There are tons of examples like, the video for Chocolate Rain, the Laughing Baby , and others…

But how do we launch our own Viral Video Marketing Campaign? Now that’s a good question…

Watch this video and learn. Great stuff!

 

Add a comment

 

Feb 04 2008

Video on the Web

Published by Lennie Appelquist under Internet Video

This just in:

With the lack of new dramatic programming on TV the world has finally discovered the vast amount of video entertainment (and otherwise) available online. Or so says Daisy Whitney on TelevisionWeek (tv.week.com)

Even if the writers strike ends this week, the genie isn’t going back into the bottle when it comes to Web video.

With an agreement looking likely to come soon in the three-month writers strike, online video experts aren’t worried that viewers who have been turning to the Internet for their entertainment fix in the last 90 days will suddenly tune out.

“The strike opened many people’s eyes to the wide range of video available on the Internet,” said Jim Louderback, CEO of Internet TV network Revision3. “It’s also going to take [television] a while to ramp back up to full production, which means even more people will find how good online video is.”

Consumer behavior already has begun to shift to the Web. Solutions Research Group recently found that in November, about 20% of Internet users watched a TV show online each week.

You can read more about the Internet Video boom here from TVWeek.com.

 

Add a comment

 

Dec 02 2007

The fate of Brightcove

bc-logo.gifBy far Youtube outweighs the competition when it comes to user generated video content on the web. I use Youtube as a video protion device but I used Brightcove.tv to host the videos that I used on my sites. Why? I felt that the player looked nicer and the video looked better. Now brightcove has annnounced that they are pulling the plug on user uploads. On November 27th I received the following email:
Dear Brightcove.TV member,

Beginning December 18, 2007, we plan to end support of direct consumer uploads to Brightcove.TV. As a result, you will not be able to upload new videos to Brightcove.TV after December 17, 2007. But videos you have already uploaded to Brightcove.TV will remain available on the site and through your Brightcove.TV channel. Videos you have embedded in other sites and blogs will also continue to play.

The good news is that if you create a business account, you will still be able to upload video to Brightcove.com and have those videos appear on Brightcove.tv. That is good news. With the Brightcove pro service (I use a free version) you can create a great video player to use on your site (see: Tiffany Miller Mosaics as an example).

When asked by Tech Crunch’s,Erick Schonfeld, Brightcove CEO Jeremy Allaire why he decided to throw in the towel on Brightcove.TV. His response:

We are not throwing in the towel on Brightcove.TV, we are eliminating its use as an end-user sharing service. Note that the vast majority of programming on Brightcove.TV are professional channels published by media businesses that use our overall platform for their websites and syndication. It will continue to operate as a content showcase of pro publishers using the Brightcove Platform.

He he goes on in this blog post that the eight million monthly unique visitors to Brightcove.TV (as reported by comScore) is “dwarfed by the adoption of our Internet TV platform by media businesses around the world.” He counts 4,000 such media publishers, who collectively attract “over 120 million uniques visitors per month across thousands of websites.” Brightcove.TV was always a sideshow.

Even though Brightcove.TV will continue to operate and showcase videos from Brightcove’s partners, it will no longer accept videos from consumers. I am tempted to put it in the deadpool, but will refrain for now. If it disappears completely, or arises Zombie-like in the future, we will let you know.

Usually, I upload my videos o any and every site I can. I will continue to watch Brightcove to see how this develops.

 

Add a comment

 

online business starter kit

small business solutions - FreeMarket Media Group Starter kit   small business solutions - FreeMarket Media Group Starter kit
 

FREE Report Reveals 10 WEB Marketing Secrets

The FreeMarket Media Group Starter kit contains nearly 20 pages of proven insights and strategies to help you get your Internet business off and rolling. Whether you are an offline business wanting to take your business online successfully or you already have an established online presence, this e-book is for you.


First Name * small business marketing
E-Mail * small business marketing
 
small business solutions - FreeMarket Media Group Starter kit   small business solutions - FreeMarket Media Group Starter kit

 

small business internet solutions

 

featured small business websites

 

 

 

 

 

 

 

small business internet solutions

 

small business internet solutions

 

marketing and web design testimonials

 

When I decided to put a website up I never thought I'd actually get business from it. I started working with Lennie on the design and he understood what I wanted so effortlessly. In no time my site was working for me as I never imagined possible. And when I don't know what I need but know what I'd like to see happen, he jumps in with the latest on marketing and e-commerce tools that we can put in place. I consider Lennie to be a trusted advisor, and key to my ability to reach the people who need to know about my services.

 

Daisy Swan, MA, CPCC
Strategy Advisor and Coach
11812 San Vicente Blvd. Suite 505
LA, CA 90049
310-820-8877
www.daisyswan.com
small business development and marketing
© 2008 FreeMarket Media Group | Privacy Policy | Anti-Spam Policy