Advertising through Twitter

Twitter offers a range of opportunities for building your brand or increasing awareness of your products and campaigns.  The only way for you to start to get the benefits from a presence on Twitter is to start tweeting.  The art of tweeting is to be succinct, witty or interesting and to use just a few words to most effect and most importantly you... [Read more ⇒]

Freshen Up – use Twitter to reinvigorate interest in your brand

If you are struggling to find inspiration for marketing your brand or product sometimes the best approach is to make it fun and be positive.  Twitter gives businesses the chance to liven up their image and become a fresh, fun and funky contributor to the buzz around certain topics or conversations.  Twitter can be used very effectively by businesses... [Read more ⇒]

Using Twitter to provide dynamic and responsive customer support.

Whatever your product or service, there will be times when things go wrong or expectations are not met and it is very important on these occasions to manage your relationship with the customer.  This is where good after sales care and customer support comes in.  They are just as key to your relationship with clients as having a good product at a good... [Read more ⇒]

Promoted Tweets

Promoted Tweets are an advertising service offered by Twitter which enables businesses to target users with their campaign messages.  Promoted Tweets are simply normal tweets that businesses pay to have highlighted to a wider audience.  Targeting can be carried out according to several different criteria: Timeline – get to the top of your followers’... [Read more ⇒]

Using Twitter in your Marketing Mix

Before incorporating Twitter into your marketing mix you need to get to know how it works.  Unless you know what you are doing it will show very quickly.  You must also make sure it adds value to your campaign and overall marketing strategy.  While it is free to join and constructing Tweets appears to be a quick and simple task, do not underestimate... [Read more ⇒]