Location Based Marketing – What Works and What Is Not Working Yet

January 20, 2011 by  
Filed under Small Business Thursday

Phones using Foursquare. Location Based Marketing

Small Business Thursday Tip Of The Week: Location, Location, Location Location based marketing could work, the idea is sound the technology is there but it hasn’t quite taken flight yet, at least not on all fronts. The way it might work in a perfect social environment is that the customer checks into the store and it could be one or it could be one... [Read more ⇒]

Leveraging Your Natural Talents

January 6, 2011 by  
Filed under Small Business Thursday


Small Business Thursday Tip of the Week. Use your talents to drive your success! As long as you haven’t been living in a box, you’ve undoubtedly heard the story: The Columbus Dispatch discovered a homeless man along Ohio’s I-71 claiming to have “the God-given gift of voice,” and what began as your everyday viral video... [Read more ⇒]

Small Businesses Get Big Help With Must Have Tech, Marketing And Social Media Resources

Business tips for starting the New Year right!

Small Business Thursday Tip of the Week. Get the New Year Started on the Right Foot. How to leverage social media to the best advantage, what are the hottest apps coming out and how can they help a small business grow and more are just some of the results from Mashable’s Year End Roundup. While time is tight for any businessperson there are some... [Read more ⇒]

Radical Logo Redesign May Cause Consumer Resistance

December 23, 2010 by  
Filed under Branding, Small Business Thursday

Take care when making brand change

Small Business Thursday Tip of the Week. Be careful when you make sweeping brand change and always listen to customer feedback. The internet and particularly social networking is a two edge swords for companies and gives as well as takes. While the internet lets any company reach a much larger audience it also lets groups of people band together to... [Read more ⇒]

Case Study – Starbucks Customer Service

starbucks customer service

Here is your Small Business Thursday Tip of the Week: I have written before about the importance of providing excellent customer service and about the concept of fixing a mistake by over delivering. Here’s a great example courtesy of my favorite coffee spot – Starbucks. Imagine if you will… You pull off the road on a chilly day and... [Read more ⇒]

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