Low-Tech Marketing Success Ideas

Today, so much of marketing advice focuses on how to use technology and the Internet to reach new customers or to improve existing customer relationships that we forget there are other ways of marketing services and products. In fact, small companies sometimes need to begin at a local level and engage in very inexpensive marketing to start growing their... [Read more ⇒]

Inbound Marketing and the Internet: A Successful Marriage

Much of what people mean when they talk about marketing is outbound marketing. Outbound marketing means you are trying to reach potential customers who may fall into your targeted demographic but who may or may not be interested in what you have to offer. They are non-qualified leads, as we say in the business. On the other hand, you have inbound marketing.... [Read more ⇒]

Expanding Markets Courtesy of the Internet

Basic Marketing 101 tells you to locate your target market and focus on a radius around your location and focus on marketing to the people most likely to use your service or buy your product. Of course, that seems like sage advice for most businesses. At least, it did until the Internet came along and changed the scope of marketing. Today, you could... [Read more ⇒]

Email Newsletter Success Doesn’t Require Technical Skills

Part of marketing your business is keeping your company in the minds of your customers. If they need what you sell but don’t think of you instantly then you could lose them to a competitor pretty easily. With email marketing, you can easily position yourself as a memorable company while also increasing brand awareness, promoting your special offers... [Read more ⇒]

Creating a Buzz: Online Marketing Success

If the Internet has taught us nothing else about marketing, it has taught us the importance of getting people to start talking about your product. With hundreds of millions of people around the world on every continent turning to the Internet for news, information, entertainment and more, it is definitely the best place to start creating a buzz about... [Read more ⇒]