Email opt-in providers

January 12, 2012 by  
Filed under Small Business Thursday


Email marketing is all about building your relationship with your customers.  It is therefore essential to have an effective approach to email campaigns to get the most out of your wider marketing campaign and to create the right reputation for your company and product.  To get the most out of email marketing and limit the potential for your email... [Read more ⇒]

Unique Selling Proposition

January 5, 2012 by  
Filed under Small Business Thursday


In order to stand out in the ocean of e-marketing currently rolling over consumers and to not get pushed out by the ‘big fish’ you need to find an element to your business which is unique.  By finding your business’ unique selling proposition or USP you can stand out from the crowd and attract customers.  What makes your product, service, message... [Read more ⇒]

Putting the Customer Back in Customer Service

October 20, 2011 by  
Filed under Small Business Thursday

customer service

Let’s be honest. When is the last time you were honestly impressed by customer service you received? Today, it’s much more common to hear complaints about horrible phone exchanges, rude cashiers, and poorly informed sales staff than anything resembling good customer service. You don’t want that for your business. Customer loyalty is important;... [Read more ⇒]

Strategies for Credibility Marketing Success

October 13, 2011 by  
Filed under Small Business Thursday

Marketing Success

Too many businesses overlook the importance of credibility marketing but as you grow and reach customers outside of your local geographic area this form of marketing becomes even more important. After all, if potential customers don’t trust you then they aren’t going to buy from you. There are a number of strategies you can use to increase your... [Read more ⇒]

Twitter & Creative Marketing: Two Success Stories

October 6, 2011 by  
Filed under Small Business Thursday

creative marketing

As with most social media, Twitter has become an increasingly popular marketing tool for businesses. The service has millions of users all over the world so it’s not hard to understand why making use of tweets could be a great idea for building a brand or reaching new audiences. However, many companies have struggled in the past to figure out the... [Read more ⇒]

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