Target Market Penetration – Storytelling and Sharing Sells Internationally

Challenges, Mistakes and Overcoming Language Barriers Storytelling for target market penetration is what social media video is actually all about. Showing how something is done for example is visual; we are visual beings, so storytelling in the form of teaching is enhanced when done in video. With the teaching or showing ‘how to’ comes persuasion... [Read more ⇒]

Viral Strategies For Business to Business Video Marketing

There are slightly different markets in which businesses would like viral strategies to work online. There is the ‘business to consumer’ (B2C) space and the ‘business to business’ (B2B) space. With B2C video marketing, brands have already acknowledged that there is massive power to be harnessed in video marketing. The traditional... [Read more ⇒]

Social Media Marketing – Business Engagement on Steroids

Social media marketing, integrated with video is not only a ‘next generation’ way of engaging business, it is business engagement on steroids. There are very special advantages to combining social media marketing strategies with video, and this concept and methodology has fast become a vital part of social technology – thought to be even... [Read more ⇒]

Viral Video – Twitter Marketing and Core Value to Business

By definition – Viral Video – is a video clip, most-often posted on YouTube. It can be shared on Facebook, Twitter or embedded into a website, weblog, forum or other any social network and/or web-pages. It achieves widespread distribution, by virtue of the fact of its popular appeal. Humor or wit, animals, people, music and/or animation is often... [Read more ⇒]

Small Business Tools – Freshbooks – A Great Billing Solution

Freshbooks has a compelling reason for a small business to switch their billing and time management over to them; recent research shows that if you do you’re likely to get paid on average two weeks earlier than with any other billing solution. With cash flow being the key to business success particularly for the small business it’s timely to check... [Read more ⇒]