Maximise your Engagement via Facebook
January 20, 2012 by Lennie Appelquist
Filed under Facebook Friday
Facebook is a great way to get to know your customers, and if you get your engagement right your business will enjoy the benefits. Easy Make it easy to interact. Make it easy to click from Facebook page to website to purchase. If relevant, show videos of your products so people find it easy to understand what they do and how to use them. Fresh Content If... [Read more ⇒]
Why your business should have an e-marketing strategy
January 19, 2012 by Lennie Appelquist
Filed under Small Business Thursday
If you are running a small business the chances are you don’t find time for writing strategies and investigating new marketing opportunities. But by ignoring this essential part of business management you may be selling your business short. Marketing in the internet and social media age has the advantage that many of the activities which in the... [Read more ⇒]
What’s New in WordPress 3
January 18, 2012 by Lennie Appelquist
Filed under Wordpress Wednesday
There are several notable new highlights in WordPress 3. The best way to experience these new changes is to download and install WordPress on your own computer. With a guide, you can go over each step as you need to and learn this version hands-on. The following information illustrates some of the many new changes to the interface of WordPress 3. WordPress... [Read more ⇒]
Promoted Tweets
January 17, 2012 by Lennie Appelquist
Filed under Twitter Tuesday
Promoted Tweets are an advertising service offered by Twitter which enables businesses to target users with their campaign messages. Promoted Tweets are simply normal tweets that businesses pay to have highlighted to a wider audience. Targeting can be carried out according to several different criteria: Timeline – get to the top of your followers’... [Read more ⇒]
Is it time to review your internet marketing campaign or strategy?
January 16, 2012 by Lennie Appelquist
Filed under Marketing Monday
If you are wondering why you should consider reviewing your current digital marketing strategy then ask yourself the following questions: Is digital marketing an integral part of your wider marketing strategy or has it been ‘tacked on’ to your previous marketing plans? What percentage of your customers come from the internet? Is your website a... [Read more ⇒]
