Is it time to review your internet marketing campaign or strategy?

January 16, 2012 by  
Filed under Marketing Monday

Marketing business sales

If you are wondering why you should consider reviewing your current digital marketing strategy then ask yourself the following questions: Is digital marketing an integral part of your wider marketing strategy or has it been ‘tacked on’ to your previous marketing plans? What percentage of your customers come from the internet? Is your website a... [Read more ⇒]

Strategy and objectives for e-marketing

January 9, 2012 by  
Filed under Marketing Monday

Marketing business sales

In order to effectively plan and deliver an e-marketing campaign it needs to be set within the wider marketing strategy for your business.  The approach you should take for an e-marketing strategy is broadly the same as any marketing strategy. First define what you want to achieve through a set of objectives then apply your budget and focus your resources... [Read more ⇒]

Starting a Joint Venture

October 24, 2011 by  
Filed under Marketing Monday


Unfortunately, many people in business think joint ventures are only for the big companies. McDonald’s can do those movie tie-ins with the big Hollywood studios, for example, because they have enough customers and marketing power to make most companies eager to work with them. But what if you’re a small business? How can you get anyone to want to... [Read more ⇒]

Letting Your Staff Do the Marketing for You

October 17, 2011 by  
Filed under Marketing Monday


Sometimes our best marketing assets are right under our noses, but we just don’t see them. That’s the case with your staff. Sure, they provide a good experience for your customers or clients and that’s important. But they can be a valuable asset in other ways, too. Upselling & Cross Selling Whether you run a retail chain selling products or... [Read more ⇒]

Using Your Price as a Marketing Tool

October 10, 2011 by  
Filed under Marketing Monday


When we think of marketing based on pricing, we usually think of advertisements for sales prices or special limited time discounts. But you can be using your price point as one of your most effective marketing tools. The best part is you don’t necessarily have to be the cheapest in town to use price to lure in customers. Know the Competition First,... [Read more ⇒]

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