Is Pinterest the right choice for your social media marketing?

March 5, 2012 by  
Filed under Marketing Monday

pinterest-cover-story

Pinterest is this year’s social media phenomenon; it was the fastest site in history to reach 10 million unique visits in a month. That means in terms of take up and user adoption Pinterest beat out both Facebook and Twitter. So what does Pinterest do? It allows users to essentially set up online scrapbooks in a magazine format – if you see an image... [Read more ⇒]

The 1,000lb guerilla in the search engine – online marketing that works

February 27, 2012 by  
Filed under Marketing Monday

Guerrilla Marketing

Guerilla marketing is one of those catch phrases you’ll hear often in conjunction with online marketing, and it is important. So in order to help you make the most of this interesting and innovative strategy we’ve got some tips to help get you started. Before you start Remember that online – content is king. If you haven’t spent some time working... [Read more ⇒]

Product, Place, Price and Promotion – why the 4 Ps are still relevant today

February 6, 2012 by  
Filed under Marketing Monday

Pie chart concept

The concept of the 4 Ps may have come from a 1960s text book by Neil Borden but they are still relevant today.  Most Marketing courses continue to be based around the simple ideas of Product, Place, Price and Promotion.  These categories have now been widened and many different concepts, processes and strategies formulated for each.  Some marketing... [Read more ⇒]

Promoting on a budget

January 30, 2012 by  
Filed under Marketing Monday

charts and graphs of sales

For small and medium sized businesses it can be difficult to justify expenditure on promotions and advertising.  However with the right strategy and a creative approach it is possible to achieve a great deal with very little resources.  The bad news is there are no quick fixes, it really takes planning, time and a great deal of self-promotion.  The... [Read more ⇒]

Relationship Management

January 23, 2012 by  
Filed under Marketing Monday

management

Relationship management is just as important for small and medium sized enterprises as for big corporate giants.  It is at the heart of good business, ensuring you keep your customers.  When your customers discuss dealing with your company you want the tone to be flattering as this will attract new customers and build your business’ reputation. ... [Read more ⇒]

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