Product, Place, Price and Promotion – why the 4 Ps are still relevant today

The concept of the 4 Ps may have come from a 1960s text book by Neil Borden but they are still relevant today.  Most Marketing courses continue to be based around the simple ideas of Product, Place, Price and Promotion.  These categories have now been widened and many different concepts, processes and strategies formulated for each.  Some marketing... [Read more ⇒]

Promoting on a budget

For small and medium sized businesses it can be difficult to justify expenditure on promotions and advertising.  However with the right strategy and a creative approach it is possible to achieve a great deal with very little resources.  The bad news is there are no quick fixes, it really takes planning, time and a great deal of self-promotion.  The... [Read more ⇒]

Relationship Management

Relationship management is just as important for small and medium sized enterprises as for big corporate giants.  It is at the heart of good business, ensuring you keep your customers.  When your customers discuss dealing with your company you want the tone to be flattering as this will attract new customers and build your business’ reputation. ... [Read more ⇒]

Is it time to review your internet marketing campaign or strategy?

If you are wondering why you should consider reviewing your current digital marketing strategy then ask yourself the following questions: Is digital marketing an integral part of your wider marketing strategy or has it been ‘tacked on’ to your previous marketing plans? What percentage of your customers come from the internet? Is your website a... [Read more ⇒]

Strategy and objectives for e-marketing

In order to effectively plan and deliver an e-marketing campaign it needs to be set within the wider marketing strategy for your business.  The approach you should take for an e-marketing strategy is broadly the same as any marketing strategy. First define what you want to achieve through a set of objectives then apply your budget and focus your resources... [Read more ⇒]