Facebook is just one part of your Promotional Mix

Facebook is great fun and can be an important promotional and reputation building tool but it should not dominate your business’ marketing mix.  Facebook is great for building a dialogue with your customers and building your business’ reputation as swift to respond and good at listening.  It can also be great for creating and building the image... [Read more ⇒]

Get the most out of your business’ Facebook pages

Facebook is a great way to get to know your customers, if you get your engagement right, you and your business will enjoy the benefits of a dialogue with the people who hold the key to your business‘ success. Listen Genuinely listen to the feedback you receive on Facebook. Don’t simply use your Facebook page to make announcements or show products... [Read more ⇒]

Maximise your Engagement via Facebook

Facebook is a great way to get to know your customers, and if you get your engagement right your business will enjoy the benefits. Easy Make it easy to interact.  Make it easy to click from Facebook page to website to purchase.  If relevant, show videos of your products so people find it easy to understand what they do and how to use them. Fresh Content If... [Read more ⇒]

Facebook ads

With the attractive prospect of more than 800 million potential customers in the Facebook community many companies are investigating the opportunities offered by Facebook ads.  One of the advantages which attracts businesses to using Facebook ads as part of their promotional mix is the simplicity of the system.  There are also factors which make Facebook... [Read more ⇒]

Professional profiles on Facebook

Facebook can be a very effective tool for professional networking.  Although many people choose to direct their professional networks through Linked-In there are advantages to becoming aware of the impact Facebook can have on your professional image and profile.  Most Facebook users have work colleagues and business associates listed as friends. ... [Read more ⇒]