Changing the Theme in WordPress
February 22, 2012 by Lennie Appelquist
Filed under Doing Business Online, Wordpress Wednesday
WordPress, by far, is the platform of choice for those that wish to have a blog or to build a website. The primary reason for this is that WordPress has themes already built in to the system that allow you to change the look of your site whenever you choose; however, before you decide on your theme, you must learn how to perform a theme change within... [Read more ⇒]
Managing Widgets in WordPress
February 15, 2012 by Lennie Appelquist
Filed under Wordpress Wednesday
Many people believe that WordPress is complicated, and thus decide not to use WordPress for their blogging or website platform. Here, you will see just how easy WordPress can be, as it is very innovative in the field of website platforms, and you, too, may change your mind, as WordPress truly is the most user-friendly and search-engine-friendly blogging... [Read more ⇒]
Installing Plugins in WordPress
February 8, 2012 by Lennie Appelquist
Filed under Wordpress Wednesday
If you have made it this far, you have obviously decided that blogging or having a website is best done from the WordPress platform. Once you have installed WordPress, and you are ready to begin upgrading your site, you will need to learn about how to install the various plugins that can greatly help your site. Plugins can help make your site more... [Read more ⇒]
Advertising through Twitter
February 7, 2012 by Lennie Appelquist
Filed under Twitter Tuesday
Twitter offers a range of opportunities for building your brand or increasing awareness of your products and campaigns. The only way for you to start to get the benefits from a presence on Twitter is to start tweeting. The art of tweeting is to be succinct, witty or interesting and to use just a few words to most effect and most importantly you... [Read more ⇒]
Product, Place, Price and Promotion – why the 4 Ps are still relevant today
February 6, 2012 by Lennie Appelquist
Filed under Marketing Monday
The concept of the 4 Ps may have come from a 1960s text book by Neil Borden but they are still relevant today. Most Marketing courses continue to be based around the simple ideas of Product, Place, Price and Promotion. These categories have now been widened and many different concepts, processes and strategies formulated for each. Some marketing... [Read more ⇒]
