How To Use Twitter to Reach Local Customers

Twitter is a great marketing tool. Many people might make the mistake of thinking that it’s only for online businesses, but Twitter will bring a ton of business to a local brick and mortar shop. A friend of mine in Minneapolis Minnesota uses Twitter, very effectively, to get customers to walk into his shop everyday! It takes a little effort... [Read more ⇒]

The Amazing Power of “HTTP://”

Huh? What’s that? Or even “yeah, so what…” How many times in an email, Facebook, Twitter or other sites have you seen a web address like this: www.govisitmysite.com and the damn thing isn’t clickable? A little annoying, right? How many times have you copied and pasted the link? My guess… very few. By adding these... [Read more ⇒]

Connecting to Your Message

Whenever I start talking about marketing to nearly all my clients, the first thing they say is, “I hate to sell“. We all sell. Whether it’s ourselves to an employer or prospective mate, or our products and/or services we are always selling. Yet we “hate it”. Why do you think? Well I have an idea. When we think of selling... [Read more ⇒]

Leveraging Your Business on Facebook

Facebook is the biggest social network on the web, with over 100 million visitors every month and counting. Increasingly, business experts are recommending that businesses and brands at all levels incorporate Facebook into their marketing strategies. All the data shows that internet users are spending more and more of their time online in social networks,... [Read more ⇒]

How to Market Like a Rock Star!

Everything I learned About Marketing, I learned From Paul Stanley of KISS! Not quite but I’ll tell you what. If you pay attention to any great rock front man or woman, you will notice a couple of very clever tactics. Dateline Sunday July 20th… So there I was indulging in a guilty pleasure… Let me back up. The first concert that I... [Read more ⇒]

The Business Value Of Social Networking

Great interview on Forbes,com with John McCrea, head of marketing for Plaxo, which manages 40 million online address books, to learn why entrepreneurs need to get into the game, how to do it and where this is all going. John McCrea: There are a few phases to social networking. The first phase was Friendster, MySpace and clones and it was pretty frivolous.... [Read more ⇒]

Does Your Small Business Convert Online?

What’s the average site conversion rate for a typical merchant today? About 2.4%. That’s pretty depressing when you think about it. That’s the Lead question and answer in this intriguing article on TheMultiChannelMerchant.com. If you aren’t sending the right message, your Small business (or any business) will suffer the consequences... [Read more ⇒]

9 Simple Steps to a Successful Facebook Event

One of the most productive things you can do on Facebook is to create an event. The numbers of Facebookers taking advantage of this great marketing tool are increasing every month. Your event could be a live event (a Business or Small Business mixer, a networking event or Seminar, etc), a teleclass or tele-seminar or even a recorded presentation. By... [Read more ⇒]

Social Media ‘Becoming Popular Among Marketers’

It appears that marketing professionals are increasingly spending their budgets on interactive platforms such as viral marketing and social media, new research shows. Based on the survey results by the Online Marketing and Media Show (OMMS), marketers are no longer focusing their attention on traditional banner advertising but are spending more money... [Read more ⇒]

New Website Design

All right, I have finally done it. In an effort to bring my clients great results, I have, for far too long, neglected this site. So, with a burst of energy, I did a major overhaul and full redesign. I feel it is very representitive of my overall work and felt it was very important to showcase that work in a frame that did it justice. I would appreciate... [Read more ⇒]

WordPress Beginner’s Guide

I am so happy to announce, that the FreeMarket Media Group e-book entitled “The WordPress Beginners Guide” is available. This e-book walks you step-by-step through everything you need to know about the WordPress blogging system. Even if you’re not a beginner, this book is for you. Why? Because this book will walk you through everything... [Read more ⇒]

How to be a Purple Cow

Huh?! If you haven’t ever heard this term before, you need to run (yes, run don’t walk) and by Seth Godin’s book, “Purple Cow: Transform Your Business by Being Remarkable”. Imagine driving down a beautiful rural highway when suddenly you see the most extraordinary cow. He’s big, muscular, black and white (like most... [Read more ⇒]

How About a Little Linkbaiting

So what the hell is linkbaiting you ask. . . Well, let me spell it out for you. Linkbaiting is a method to get other sites to link to your site. There are a lot of ways to do this including, giving away tools, having contests, being a really compelling blooger among others. Darren Rowse gives us a pretty good list of linkbaiting techniques on Problogger.com. In... [Read more ⇒]

Five tips for Increasing Your Business with Zaadz

Zaadz is a social network like MySpace or Facebook. People can open an account, network with others, author blogs, add friends and lots of other things. What Zaadz does a little differently is that they put a new meaning on the word “Social” in the social networking world. Social in the sense that they care about our world and it’s... [Read more ⇒]

The “Greening” of Google

In March 2007, Google announce that they were “going greener”.  In his Ars Technica blog post, Nate Anderson wrote on March 29, 2007: Google’s commitment to “green” means that the company sources carpet and sofas made without PVC, paints without volatile organic compounds, and cafeteria food from local growers. It’s... [Read more ⇒]